On September 10th Apple is expected to unveil new iPhone! Now that's out of the system, analysts expect few changes so don't expect to be overwhelmed when the latest iPhone upgrade is revealed.

Apple could use a new injection of consumer excitement. Its once iron-clad grip on the smartphone market has taken a tumble. Apple's solution is to offer a cheaper, plastic version of the iPhone in addition to the new upgraded phone for cost-conscious consumers.

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