March 16, 2013 - Bozeman, MT- Mistakes in advertising can be costly to small business. For this reason many business decide either not to advertise at all or to be very conservative with their ads. However, using the right "type" of advertising, with the right message, can cut the cost of advertising by making it more effective.

Not every business will use all six types of advertising. Which type you use will depend on what your message is and the end result you wish to accomplish.

In this week's podcast I cover the six most common types of conventional advertising in use today. Everything from advertising a product vs. a service, building a brand name, business to business advertising, co-op advertising and building your company name.

You can hear these podcasts every week between 11:30 and Noon Mountain Time on the "Open for Business Radio Show." Tune in each week for a mini-small business seminar.