Tom Egelhoff

TomEgelhoff
Tom Egelhoff has been the host of "Open for Business," a business and consumer talk show, which is the most listened to show in his time slot, since 2004. According to Entrepreneur Magazine Radio, Tom is the leading authority in the United States for doing business in small towns. He is the author of "How to Market, Advertise and Promote Your Business or Service In Your Own Backyard" (Wiley), and "The Small Town Advertising Handbook: How to Say More and Spend Less," and "How to Market, Advertise and Promote Your Business or Service In A Small Town." He has been a columnist for Billings Business, the largest business publication in Montana, for the past 9 years and a national columnist for Vetrepreneur for the past five years. Tom has been featured in Costco Connection Magazine (twice), Target Market Magazine, Emerging Business, Business Adviser, and magazines in China, India and Turkey. His books have been textbooks at the University of Alaska and Missouri State University. Tom speaks nationally to colleges, universities and business organizations across the U.S. Tom's 400 page web site, www.smalltownmarketing.com, went online in 1998 and is one of the oldest continuous web sites on the net and averages over 1,000 visitors per day. You can follow Tom on Twitter and become a fan of Tom on Facebook. To leave a comment or ask a question, leave a comment below or you can visit Tom's Open for Business Blog. "Open for Business" airs every Saturday, 11 to 2 PM Mountain Time and streams worldwide on the Internet right here. Click "Listen Live" in the top right to stream the radio station online Call into the show at (406) - 522 - 8255 Email Tom at radiotom@montana.com Leave Tom any comments or questions you have down below.
(Photo by Justin Sullivan/Getty Images) (Photo by Justin Sullivan/Getty Images)

Death Spiral: Trying to buy customers

I thought it was important to hit this erroneous way of doing business head on, before businesses begin to accept it as a normal recession marketing tactic.

WHAT Are You Going To Vote For?

It never ceases to amaze me how little business spends to reach a customer who is going to give up cash, yet political marketing still operates like it’s the 1940’s.

Is America’s Work Ethic Dead?

The other tough lesson was discovering that I had to teach “manners” and common courtesy to employees.

What Would You Do If You Won The Lottery?

What would you do if that really happened to you? Would you go after the big house and car, give tons to charity, stiff your brother-in-law, or just blow it all having an amazing year?

Are Brand Names Really Good? (Photo by Robert Marquardt/Getty Images)

Are Brand Name Products Really Better?

When you recommend a book or movie to someone do you talk in terms of feelings?

Gay Marriage: It's Not a Gay Issue; It's a Marriage Issue (Photo by Neilson Barnard/Getty Images for Flying Television)

Gay Marriage: It’s Not a Gay Issue; It’s a Marriage Issue

The resistance is against the use of the word “marriage” not the sexual orientation of the people wanting to use it. The opposition would have a much harder time opposing a word that clearly says gay marriage but excludes the word marriage.

(Photo by Hulton Archive/Getty Images) (Photo by Hulton Archive/Getty Images)

American’s LOVE their CARS!

The Beach Boys, Jan and Dean, kept us company cruising the boulevards of Main Street USA.

Bozeman Score Celebrates 40th Anniversary Bozeman Score Celebrates 40th Anniversary

There Is A Lot of Free Help For the Small Business Owner

There are the occasional bright spots, here and there, but on Main Street USA, it’s a real struggle for small business owners across the land.

Tom’s Opinion on “The Moon”

Cher wins Oscar for “Moonstruck,” high school kids “moon” their friends; Native American tribes used “moons” to tell time. The moon’s gravity affects the ocean tides. Ancient civilizations were fearful of eclipses when the moon blocked out the sun.

(Photo by Chip Somodevilla/Getty Images) (Photo by Chip Somodevilla/Getty Images)

Tom’s Opinion on the Electoral College

Each state has one electoral vote for each of its two senators, plus one vote for each representative in the state.