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Tom Egelhoff, Host of "The Open for Business Radio Show" 11AM to 2 PM Saturdays.
Tom Egelhoff, Host of "The Open for Business Radio Show" 11AM to 2 PM Saturdays.
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Six Types of Advertising and How to Use Them

Mistakes in advertising can be costly to small business. For this reason many business decide either not to advertise at all or to be very conservative with their ads.

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Procter & Gamble are experts at building and advertising name brands.  (Photo by Justin Sullivan/Getty Images)
Procter & Gamble are experts at building and advertising name brands. (Photo by Justin Sullivan/Getty Images)
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How to Bring in The Business in 2013, Pt. 4 of 5

Mistakes in advertising can be costly to small business. For this reason, many businesses decide either not to advertise at all, or to be very conservative with their ads.

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TV's are products that are tangible the produce intangible emotions.  (Photo by Ethan Miller/Getty Images)
TV's are products that are tangible the produce intangible emotions. (Photo by Ethan Miller/Getty Images)
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How to Market Tangible and Intangible Products and Services

There are two types of products – tangible and intangible. Although each of the two might result in a satisfied customer, how to marketing and advertise each one are vastly different.

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