Should College Athletes Get Paid?

I know this has been debated over the years, but there has never been as much money in college sports as right now. For instance in 2010 the NCAA signed a 14 year deal with CBS Sports and Turner Broadcasting for $10.8 Billion. Just this season there will be $16 million made in rights agreements, ticket sales and merchandise.

A winning record means national exposure for the colleges, and coaches. Shouldn't part of the money made go to the athletes that make it happen. If it's scholarship money, a trust fund for after college or whatever, I think they should get something especially as an incentive to get to the finals in any of the sports they participate in.