word of mouth

If you asked 100 small business owners to name the most effective form of advertising almost all would say, “Word-of-Mouth.”

As an entrepreneur, you probably already have a certain ethical business philosophy. While your competitors, on the other hand, may not have any ethics.

The oldest saying in the world is probably, “It takes money to make money.” While that may be true, the history books are filled with famous entrepreneurs who started with nothing, or next to nothing, and went on to great financial success.

Listening to the Cheers theme again, I wondered if Portnoy and Angelo realized they were also writing some pretty insightful business pointers. Follow their lyrics below and see if you agree with me.