Do Advertising Slogans Really Sell?Do Advertising Slogans Really Sell?Fill in the blank, “Winston tastes good … _____________?” While that slogan has not been used for nearly 40 years most people can fill in that blank. Tom EgelhoffTom Egelhoff
Do Brand Names Matter?Do Brand Names Matter?After buying my motorcycle I wondered how many other people had done what I’d done. I guess there’s no way to really know because who would be dumb enough to admit to doing something like that? Tom EgelhoffTom Egelhoff