Open for Business 11AM – 2PM Saturday
Today's Podcast at 11:30 AM MDT - "How to Compete Against and Beat The Big Box Stores" Listen Live online.
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The Challenge of the Blank Page: What to Write
One of the single hardest tasks a business owner will face is sitting down to create that first ad or brochure copy.
Advertising Isn’t An Expense; It’s An Investment!
The most important rules to remember — customers buy benefits. Your advertising must solve their problem or benefit them in some way.
If America Is In a Recession — Will You Participate?
Over the past 60 years there have been nine recessions. The business community, for some unknown reason, has participated in nearly all of them. Their customers, on the other hand, have chosen to participate in only two.
Get A Better Response From Your Small Business Advertising
Some ads pull more customers than others and the purpose of this article is to show you some ways to make that happen.
Is Your Business Operation, “As Advertised?”
We’ve all seen or heard the term, “As Advertised.” To the customer that means I expect you to deliver on everything you said in your ad.