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Why are those seats so hard, tight, and uncomfortable? (Photo by Spencer Platt/Getty Images)
Why are those seats so hard, tight, and uncomfortable? (Photo by Spencer Platt/Getty Images)
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How Business Makes You Do The Things You Do

No one likes to feel manipulated but the sad news is you are manipulated almost daily by the large and small businesses you frequent.

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(Flickr Photo by ColaBoraBora)
(Flickr Photo by ColaBoraBora)
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Is “Crowdfunding” For You?

One of the biggest challenges any small business faces is finding the financing to get the business off the ground.

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Photo by Justin Sullivan/Getty Images
Photo by Justin Sullivan/Getty Images
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What’s the Key to Success? Run Your Small Business Like a Franchise

I believe that the lessons for any successful business lie in the fundamentals of a successful franchise.

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Flickr Photo by alexkerhead
Flickr Photo by alexkerhead
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The Challenge of the Blank Page: What to Write

One of the single hardest tasks a business owner will face is sitting down to create that first ad or brochure copy.

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Photo by Justin Sullivan/Getty Images
Photo by Justin Sullivan/Getty Images
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Tom’s Interview with Jeff Korhan on How to Use Social Media for Business

Are you using social media for business? If not you might be missing out on big profits. Jeff Korhan, author of "Built-In Social: Essential Social Marketing Practices for Every Small Business" (Wiley, 2013) explains how to increase your bottom line online.

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Kevork Djansezian/Getty Images
Kevork Djansezian/Getty Images
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How to Build Your Business With Junk Mail

I want to talk about the two main challenges that many small business owners face when beginning a direct mail campaign.

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LOS ANGELES, CA - MARCH 12: A Costco sign is displayed on March 12, 2013 in Los Angeles, California. Costco Wholesale Corp.'s profit beat expectations with a net income for the second quarter that climbed to almost 40 percent. (Photo by Kevork Djansezian/Getty Images)
LOS ANGELES, CA - MARCH 12: A Costco sign is displayed on March 12, 2013 in Los Angeles, California. Costco Wholesale Corp.'s profit beat expectations with a net income for the second quarter that climbed to almost 40 percent. (Photo by Kevork Djansezian/Getty Images)
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Get A Better Response From Your Small Business Advertising

Some ads pull more customers than others and the purpose of this article is to show you some ways to make that happen.

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Dan Kitwood/Getty Images
Dan Kitwood/Getty Images
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Customers Don’t Want To Be Sold; They Want You To Be An Assistant Buyer

We’ve all heard the old saying, “Nothing happens until someone sells something.” To many people that statement implies some form of coercion or manipulation.

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Stephen Lam/Getty Images
Stephen Lam/Getty Images
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Social Media Advertising: Big Savings For the Little Guy

How does a message about my business work, when it’s fitted between someone’s baby pictures and some other person’s witty sayings? But that’s not the way to use social media to build your business.

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TV's are products that are tangible the produce intangible emotions.  (Photo by Ethan Miller/Getty Images)
TV's are products that are tangible the produce intangible emotions. (Photo by Ethan Miller/Getty Images)
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How to Market Tangible and Intangible Products and Services

There are two types of products – tangible and intangible. Although each of the two might result in a satisfied customer, how to marketing and advertise each one are vastly different.

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