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Kevork Djansezian/Getty Images
Kevork Djansezian/Getty Images
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How to Build Your Business With Junk Mail

I want to talk about the two main challenges that many small business owners face when beginning a direct mail campaign.

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LOS ANGELES, CA - MARCH 12: A Costco sign is displayed on March 12, 2013 in Los Angeles, California. Costco Wholesale Corp.'s profit beat expectations with a net income for the second quarter that climbed to almost 40 percent. (Photo by Kevork Djansezian/Getty Images)
LOS ANGELES, CA - MARCH 12: A Costco sign is displayed on March 12, 2013 in Los Angeles, California. Costco Wholesale Corp.'s profit beat expectations with a net income for the second quarter that climbed to almost 40 percent. (Photo by Kevork Djansezian/Getty Images)
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Get A Better Response From Your Small Business Advertising

Some ads pull more customers than others and the purpose of this article is to show you some ways to make that happen.

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Dan Kitwood/Getty Images
Dan Kitwood/Getty Images
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Customers Don’t Want To Be Sold; They Want You To Be An Assistant Buyer

We’ve all heard the old saying, “Nothing happens until someone sells something.” To many people that statement implies some form of coercion or manipulation.

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Stephen Lam/Getty Images
Stephen Lam/Getty Images
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Social Media Advertising: Big Savings For the Little Guy

How does a message about my business work, when it’s fitted between someone’s baby pictures and some other person’s witty sayings? But that’s not the way to use social media to build your business.

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TV's are products that are tangible the produce intangible emotions.  (Photo by Ethan Miller/Getty Images)
TV's are products that are tangible the produce intangible emotions. (Photo by Ethan Miller/Getty Images)
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How to Market Tangible and Intangible Products and Services

There are two types of products – tangible and intangible. Although each of the two might result in a satisfied customer, how to marketing and advertise each one are vastly different.

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)Photo by Alter1fo Flickr)
)Photo by Alter1fo Flickr)
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50 Things Successful Businesses Do

If there is one secret to success in business it’s this, “Find someone who is successfully doing what you want to do — and do what they do.”

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(Photo by Jeff Gross/Getty Images)
(Photo by Jeff Gross/Getty Images)
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Fundamentals: Success Tactics for Tough Times

Successful businesses teach their employees the fundamentals that allow each transaction to flow through the sales and delivery process, with everyone doing their job seamlessly. It’s also working together as a team.

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Pink's Hot Dogs Las Vegas owner Billy Richardson (L) and his sister Melissa Richardson arrive at the grand opening of Pink's Hot Dogs at the Planet Hollywood Resort & Casino. (Photo by Ethan Miller/Getty Images)
Pink's Hot Dogs Las Vegas owner Billy Richardson (L) and his sister Melissa Richardson arrive at the grand opening of Pink's Hot Dogs at the Planet Hollywood Resort & Casino. (Photo by Ethan Miller/Getty Images)
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Understanding Your Customers Will Improve Your Sales

New business owners, and many that have been around for a while, often fail to understand, and capitalize, on customer thinking. The customer’s buying process has six basic steps.

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A Twister Safe sign for a small family business that specializes in constructing safe rooms stands June 17, 2011 in Neosho, Missouri. A surge of interest in safe rooms has been seen since an F5 tornado tore through Joplin, Missouri in May. (Photo by Julie Denesha/Getty Images)
A Twister Safe sign for a small family business that specializes in constructing safe rooms stands June 17, 2011 in Neosho, Missouri. A surge of interest in safe rooms has been seen since an F5 tornado tore through Joplin, Missouri in May. (Photo by Julie Denesha/Getty Images)
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Smart Marketing Can Move Mountains

Business owners often get so desperate they will accept input from anyone. The most important take away point from this article is to get the advice of people who are qualified to give it.

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(Getty Images Used with Permission)
(Getty Images Used with Permission)
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Inconvenient Marketing Will Kill Your Bottom Line

The hardest thing for business owners to do is turn responsibility over to others. No employee is going to give the business the same attention as the owner.

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