Tom’s Interview with Jeff Korhan on How to Use Social Media for Business
Author Jeff Korhan "Built-In Social: Essential Social Marketing Practices for Every Small Business" (Wiley, 2013)
My guest in this week's Open for Business interview is author Jeff Korhan, a small business marketing expert helping businesses use social media and Internet marketing to create exceptional customer experiences that accelerate business growth.
He was a Fortune 50 Sales and Marketing Executive who later founded a landscape services company that was twice named Small Business of the Year. Jeff is a syndicated publisher and regular content contributor to leading business publications, whose own New Media and Small Business Marketing site is ranked among the Top 100 Small Business blogs in the world by Technorati Media.