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Photo by Justin Sullivan/Getty Images
Photo by Justin Sullivan/Getty Images
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What’s the Key to Success? Run Your Small Business Like a Franchise

By Tom Egelhoff 4 weeks ago

I believe that the lessons for any successful business lie in the fundamentals of a successful franchise.

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Category: Advice, AM 1450 Exclusive, Business, Commentary, Economy, Money, Opinion, Small Business Help, Tom's Opinion Tags: , , , , , ,
Flickr Photo by alexkerhead
Flickr Photo by alexkerhead
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The Challenge of the Blank Page: What to Write

By Tom Egelhoff 4 weeks ago

One of the single hardest tasks a business owner will face is sitting down to create that first ad or brochure copy.

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Category: Advice, AM 1450 Exclusive, Business, Commentary, Opinion, Tom's Opinion Tags: , , , , , , ,
Photo by Justin Sullivan/Getty Images
Photo by Justin Sullivan/Getty Images
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Tom’s Interview with Jeff Korhan on How to Use Social Media for Business

By Tom Egelhoff 5 weeks ago

Are you using social media for business? If not you might be missing out on big profits. Jeff Korhan, author of "Built-In Social: Essential Social Marketing Practices for Every Small Business" (Wiley, 2013) explains how to increase your bottom line online.

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Category: Advice, AM 1450 Exclusive, Business, Commentary, Facebook, Interview Audio, LinkedIn, Open for Business, Opinion, Small Business Help, Tom's Opinion, Twitter Tags: , , , , ,
Kevork Djansezian/Getty Images
Kevork Djansezian/Getty Images
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How to Build Your Business With Junk Mail

By Tom Egelhoff March 27, 2013

I want to talk about the two main challenges that many small business owners face when beginning a direct mail campaign.

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Category: Advice, AM 1450 Exclusive, Business, Commentary, Facebook, LinkedIn, Money, Opinion, Small Business Help, Tom's Opinion, Twitter Tags: , , , , ,
LOS ANGELES, CA - MARCH 12: A Costco sign is displayed on March 12, 2013 in Los Angeles, California. Costco Wholesale Corp.'s profit beat expectations with a net income for the second quarter that climbed to almost 40 percent. (Photo by Kevork Djansezian/Getty Images)
LOS ANGELES, CA - MARCH 12: A Costco sign is displayed on March 12, 2013 in Los Angeles, California. Costco Wholesale Corp.'s profit beat expectations with a net income for the second quarter that climbed to almost 40 percent. (Photo by Kevork Djansezian/Getty Images)
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Get A Better Response From Your Small Business Advertising

By Tom Egelhoff March 13, 2013

Some ads pull more customers than others and the purpose of this article is to show you some ways to make that happen.

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Category: Advice, AM 1450 Exclusive, Business, Commentary, Economy, Investment, Opinion, Small Business Help, Tom's Opinion Tags: , , , , , , , , ,
Dan Kitwood/Getty Images
Dan Kitwood/Getty Images
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Customers Don’t Want To Be Sold; They Want You To Be An Assistant Buyer

By Tom Egelhoff March 12, 2013

We’ve all heard the old saying, “Nothing happens until someone sells something.” To many people that statement implies some form of coercion or manipulation.

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Category: Advice, AM 1450 Exclusive, Business, Commentary, Economy, Finances, Opinion, Small Business Help, Tom's Opinion Tags: , , , , , , , ,
Stephen Lam/Getty Images
Stephen Lam/Getty Images
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Social Media Advertising: Big Savings For the Little Guy

By Tom Egelhoff March 11, 2013

How does a message about my business work, when it’s fitted between someone’s baby pictures and some other person’s witty sayings? But that’s not the way to use social media to build your business.

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Category: Advice, AM 1450 Exclusive, Business, Commentary, Education, Facebook, Money, Opinion, Small Business Help, Tom's Opinion, Twitter, Videos Tags: , , , , , , ,
TV's are products that are tangible the produce intangible emotions. (Photo by Ethan Miller/Getty Images)
TV's are products that are tangible the produce intangible emotions. (Photo by Ethan Miller/Getty Images)
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How to Market Tangible and Intangible Products and Services

By Tom Egelhoff December 28, 2012

There are two types of products – tangible and intangible. Although each of the two might result in a satisfied customer, how to marketing and advertise each one are vastly different.

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Category: Advice, AM 1450 Exclusive, Bozeman News, Economy, Opinion, Small Business Help, Tom's Opinion Tags: , , , , , ,
)Photo by Alter1fo Flickr)
)Photo by Alter1fo Flickr)
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50 Things Successful Businesses Do

By Tom Egelhoff July 19, 2012

If there is one secret to success in business it’s this, “Find someone who is successfully doing what you want to do — and do what they do.”

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Category: Advice, AM 1450 Exclusive, Business, Economy, Education, Money, Small Business Help, Tom's Opinion Tags: , , , , , , , ,
(Photo by Jeff Gross/Getty Images)
(Photo by Jeff Gross/Getty Images)
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Fundamentals: Success Tactics for Tough Times

By Tom Egelhoff July 11, 2012

Successful businesses teach their employees the fundamentals that allow each transaction to flow through the sales and delivery process, with everyone doing their job seamlessly. It’s also working together as a team.

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Category: Advice, AM 1450 Exclusive, Business, Economy, Money, Tom's Opinion Tags: , , , , , , , ,

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