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Author Debra Jones (photo used with permission)
Author Debra Jones (photo used with permission)
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Tom Interviews Best Selling Author Debra Jones on “Open for Business”

Her unique coaching style empowers her clients to find the courage within to close the gap between the life they are living now to a life filled with true joy, well-being and purpose.

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Flickr Photo by alexkerhead
Flickr Photo by alexkerhead
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The Challenge of the Blank Page: What to Write

One of the single hardest tasks a business owner will face is sitting down to create that first ad or brochure copy.

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Photo by Tom Pennington/Getty Images
Photo by Tom Pennington/Getty Images
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Advertising Isn’t An Expense; It’s An Investment!

The most important rules to remember — customers buy benefits. Your advertising must solve their problem or benefit them in some way.

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Tom Egelhoff, Host of Open for Business, Saturdays 11AM to 2 PM Mountain Time
Tom Egelhoff, Host of Open for Business, Saturdays 11AM to 2 PM Mountain Time
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[Audio] How to Write, Design and Create a Super Brochure or Mailing Piece

Step-by-step tips for writing, designing and creating a brochure for your small business that will bring customers in and improve your bottom line.

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Tom Egelhoff, host of "Open for Business" Saturdays 11AM to 2PM Mountain Time.
Tom Egelhoff, host of "Open for Business" Saturdays 11AM to 2PM Mountain Time.
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[Podcast] My 25 Favorite Low Cost, Small Business, Advertising Tips

[Podcast] My 25 Favorite Low Cost Small Business Advertising Tips

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LOS ANGELES, CA - MARCH 12: A Costco sign is displayed on March 12, 2013 in Los Angeles, California. Costco Wholesale Corp.'s profit beat expectations with a net income for the second quarter that climbed to almost 40 percent. (Photo by Kevork Djansezian/Getty Images)
LOS ANGELES, CA - MARCH 12: A Costco sign is displayed on March 12, 2013 in Los Angeles, California. Costco Wholesale Corp.'s profit beat expectations with a net income for the second quarter that climbed to almost 40 percent. (Photo by Kevork Djansezian/Getty Images)
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Get A Better Response From Your Small Business Advertising

Some ads pull more customers than others and the purpose of this article is to show you some ways to make that happen.

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Stephen Lam/Getty Images
Stephen Lam/Getty Images
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Social Media Advertising: Big Savings For the Little Guy

How does a message about my business work, when it’s fitted between someone’s baby pictures and some other person’s witty sayings? But that’s not the way to use social media to build your business.

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Spencer Platt/Getty Images
Spencer Platt/Getty Images
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Is Your Business Operation, “As Advertised?”

We’ve all seen or heard the term, “As Advertised.” To the customer that means I expect you to deliver on everything you said in your ad.

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Justin Sullivan/Getty Images
Justin Sullivan/Getty Images
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Who, What, Where, When And How to Advertise!

If I came into your office and told you that I would give you a twenty-dollar bill for every dollar you gave me… how often would you like to see me?

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Tom Egelhoff Open for Business
Tom Egelhoff Open for Business
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Tom Egelhoff’s Small Business Podcasts

These podcasts are designed to help your small business grow and become more profitable using the tips I will be giving you.

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