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Flickr Photo by Simone Lovati
Flickr Photo by Simone Lovati
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How to Find Your First Customer

By Tom Egelhoff 1 week ago

Most business experts agree that it costs a business six times more to attract a new customer than retaining a current one. In Montana that may not be true.

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Category: Advice, AM 1450 Exclusive, Business, Commentary, Opinion, Small Business Help, Tom's Opinion Tags: , , , , , , , , ,
(Photo by Joe Raedle/Getty Images)
(Photo by Joe Raedle/Getty Images)
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Recession Ending Tips For Your Small Business

By Tom Egelhoff 2 weeks ago

It would be great if the recession ends for everyone at the same time; but it just doesn’t work like that.

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Category: Advice, AM 1450 Exclusive, Business, Commentary, Economy, Lifestyle, Opinion, Radio, Small Business Help, Tom's Opinion Tags: , , , , , , ,
Author Debra Jones (photo used with permission)
Author Debra Jones (photo used with permission)
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Tom Interviews Best Selling Author Debra Jones on “Open for Business”

By Tom Egelhoff 3 weeks ago

Her unique coaching style empowers her clients to find the courage within to close the gap between the life they are living now to a life filled with true joy, well-being and purpose.

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Category: AM 1450 Exclusive, Books, Business, Commentary, Consumer Advice, Economy, Education, Environment, Food, Government, Health, Humor, Inspirational, Lifestyle, Money, On-Air Guests, Open for Business, Opinion, Radio, Science, Small Business Help, Technology, Tom's Opinion Tags: , , , , , , , , ,
Flickr Photo by alexkerhead
Flickr Photo by alexkerhead
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The Challenge of the Blank Page: What to Write

By Tom Egelhoff 4 weeks ago

One of the single hardest tasks a business owner will face is sitting down to create that first ad or brochure copy.

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Category: Advice, AM 1450 Exclusive, Business, Commentary, Opinion, Tom's Opinion Tags: , , , , , , ,
Photo by Tom Pennington/Getty Images
Photo by Tom Pennington/Getty Images
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Advertising Isn’t An Expense; It’s An Investment!

By Tom Egelhoff 4 weeks ago

The most important rules to remember — customers buy benefits. Your advertising must solve their problem or benefit them in some way.

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Category: AM 1450 Exclusive, Business, Commentary, Economy, Investment, Money, Opinion, Radio, Small Business Help, Television, Tom's Opinion Tags: , , , , , , , ,
Tom Egelhoff, Host of Open for Business, Saturdays 11AM to 2 PM Mountain Time
Tom Egelhoff, Host of Open for Business, Saturdays 11AM to 2 PM Mountain Time
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[Audio] How to Write, Design and Create a Super Brochure or Mailing Piece

By Tom Egelhoff April 10, 2013

Step-by-step tips for writing, designing and creating a brochure for your small business that will bring customers in and improve your bottom line.

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Category: Advice, AM 1450 Exclusive, Business, Commentary, Open for Business, Opinion, Radio, Small Business Help, Tom's Opinion Tags: , , , , , ,
Tom Egelhoff, host of "Open for Business" Saturdays 11AM to 2PM Mountain Time.
Tom Egelhoff, host of "Open for Business" Saturdays 11AM to 2PM Mountain Time.
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[Podcast] My 25 Favorite Low Cost, Small Business, Advertising Tips

By Tom Egelhoff March 25, 2013

[Podcast] My 25 Favorite Low Cost Small Business Advertising Tips

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Category: Advice, AM 1450 Exclusive, Business, Commentary, Open for Business, Opinion, Radio, Small Business Help, Tom's Opinion Tags: , , , , ,
LOS ANGELES, CA - MARCH 12: A Costco sign is displayed on March 12, 2013 in Los Angeles, California. Costco Wholesale Corp.'s profit beat expectations with a net income for the second quarter that climbed to almost 40 percent. (Photo by Kevork Djansezian/Getty Images)
LOS ANGELES, CA - MARCH 12: A Costco sign is displayed on March 12, 2013 in Los Angeles, California. Costco Wholesale Corp.'s profit beat expectations with a net income for the second quarter that climbed to almost 40 percent. (Photo by Kevork Djansezian/Getty Images)
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Get A Better Response From Your Small Business Advertising

By Tom Egelhoff March 13, 2013

Some ads pull more customers than others and the purpose of this article is to show you some ways to make that happen.

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Category: Advice, AM 1450 Exclusive, Business, Commentary, Economy, Investment, Opinion, Small Business Help, Tom's Opinion Tags: , , , , , , , , ,
Stephen Lam/Getty Images
Stephen Lam/Getty Images
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Social Media Advertising: Big Savings For the Little Guy

By Tom Egelhoff March 11, 2013

How does a message about my business work, when it’s fitted between someone’s baby pictures and some other person’s witty sayings? But that’s not the way to use social media to build your business.

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Category: Advice, AM 1450 Exclusive, Business, Commentary, Education, Facebook, Money, Opinion, Small Business Help, Tom's Opinion, Twitter, Videos Tags: , , , , , , ,
Spencer Platt/Getty Images
Spencer Platt/Getty Images
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Is Your Business Operation, “As Advertised?”

By Tom Egelhoff March 1, 2013

We’ve all seen or heard the term, “As Advertised.” To the customer that means I expect you to deliver on everything you said in your ad.

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Category: Advice, AM 1450 Exclusive, Business, Commentary, Economy, Finances, Investment, Money, Opinion, Small Business Help, Tom's Opinion Tags: , , , , , ,

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