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Two young boys at lemonade stand
Photo by Daniel Hurst • ThinkStock
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How To Create A Buying Comfort Zone

Surveys show that customers are loyal to businesses that they trust and are confident that the business will perform as advertised.

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Man drawing a soccer game strategy
Photo by Ivelin Radkov - Thinkstock
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Fundamentals: Success Tactics for Tough Times

Can you create an unbeatable team, that knows the fundamentals of your business? Can you define your objectives and create strategies to meet those objectives?

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Old-fashioned Main Street
Photo Credit Kenneth Sponsler
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Four Ways to Improve Slow Summer Sales

There are reasons you have good months and there are reasons you have slow months. Your job is to try to determine why?

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It Starts With You
Credit: Thinglass
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Sorry, That’s Not My Department

People who rise to the top usually go the extra mile. They do more than the average person and that’s the very thing that makes them above average.

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NEW YORK - SEPTEMBER 10: Anna Wintour uses er cell phone backstage during the Zac Posen show during Olympus Fashion Week Spring 2005 at the Theatre in Bryant Park September 10, 2004 in New York City. (Photo by Paul Hawthorne/Getty Images)
NEW YORK - SEPTEMBER 10: Anna Wintour uses er cell phone backstage during the Zac Posen show during Olympus Fashion Week Spring 2005 at the Theatre in Bryant Park September 10, 2004 in New York City. (Photo by Paul Hawthorne/Getty Images)
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“I Don’t Care That Your Menu Items Have Changed!”

Companies do things that make things easier for them and in many cases sacrificing good service to the very people they depend on — their customers.

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NEW ORLEANS - MARCH 29:  Members of the Story Ville Stompers perform as they 'second line' through Wal-Mart as it re-opens on March 29, 2006 in New Orleans, Louisiana. Hurricane Katrina hit the area seven months ago, closing this store as well as many others.  (Photo by Chris Graythen/Getty Images)
NEW ORLEANS - MARCH 29: Members of the Story Ville Stompers perform as they 'second line' through Wal-Mart as it re-opens on March 29, 2006 in New Orleans, Louisiana. Hurricane Katrina hit the area seven months ago, closing this store as well as many others. (Photo by Chris Graythen/Getty Images)
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Is Your Business a Lie?

No matter what the reasoning, the point is still the same. When you present your image to a customer in the form of advertising it must be an accurate image.

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Austin Reed
Photo by Scott Barbour/Getty Images
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Good Business Comes In Threes

Throughout our lives we see and hear things in threes. Three little pigs, three wise men, rub the magic lamp and get three wishes, in song 'Three Times A Lady', even going back to World War II, ''three on a match...

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Sydney Rushes To The Boxing Day Sales
Photo by Don Arnold/Getty Images
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Customer Trust Equals Business Success

One of the biggest reason customers cite as the reason they shop where they do is because they felt a “trust and confidence” in that business.

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LONDON, ENGLAND - NOVEMBER 06:  A selection of the predicted top selling toys for Christmas are displayed at a media event at St Mary's Church in Marylebone on November 6, 2013 in London, England. The Toy Retailers Association's Dream Toys chart, is an independent list of the predicted Christmas top 12 best-selling gifts for children.  (Photo by Matthew Lloyd/Getty Images)
LONDON, ENGLAND - NOVEMBER 06: A selection of the predicted top selling toys for Christmas are displayed at a media event at St Mary's Church in Marylebone on November 6, 2013 in London, England. The Toy Retailers Association's Dream Toys chart, is an independent list of the predicted Christmas top 12 best-selling gifts for children. (Photo by Matthew Lloyd/Getty Images)
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Go After The Christmas Business

In the coming months customers are going to be more frugal and selective in their purchases. They are going to feel insecure about their employment, housing, healthcare, benefits, etc.

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Amazon fulfillment center prepares for Christmas 2013  (Photo by Matt Cardy/Getty Images)
Amazon fulfillment center prepares for Christmas 2013 (Photo by Matt Cardy/Getty Images)
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How to Beat The Web Retailers

As we approach the holiday selling season there is no way to avoid the fact that each year the amount of online sales grows.

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