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Buyer's Remorse
Photo by Juriah Mosin • ThinkStock
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Buyers Remorse: What It Is And What To Do About It

The most powerful tool for preventing buyer’s remorse is your personal, sincere, conformation, at the right time, that your customer has done the right thing.

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(Photo by Sean Gallup/Getty Images)
(Photo by Sean Gallup/Getty Images)
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That’s Not My Job

Have you heard that phrase from someone? “Sorry, it’s not my job?” I think most of us have and that is one reason for the decline in service in many businesses.

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An American airlines check-in attendant talks with a frustrated passenger September 14, 2001 at LaGuardia Airport in New York City. Airports reopened in the New York area Friday in the aftermath of Tuesday's terrorist attack, but flights were few. (Photo by Chris Hondros/Getty Images)
An American airlines check-in attendant talks with a frustrated passenger September 14, 2001 at LaGuardia Airport in New York City. Airports reopened in the New York area Friday in the aftermath of Tuesday's terrorist attack, but flights were few. (Photo by Chris Hondros/Getty Images)
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Good Customer Service Has Nothing to Do With The Customer

“Are airlines exceeding my customer expectations with body scanning, extra fees for luggage, no meals, stale peanuts, and charges for pillows or blankets?”

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(Photo by Justin Sullivan/Getty Images)
(Photo by Justin Sullivan/Getty Images)
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How Aware Are Your Customers?

When we modify a portion of our lifestyle, such as eliminating a morning latte on the way to work, that also eliminates a customer from that business.

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SAN FRANCISCO - JANUARY 28: Tide laundry detergent, made by Procter & Gamble Co., is seen on display at the Arguello Supermarket January 28, 2005 in San Francisco. Procter & Gamble Co. announced that it is buying shaver and battery maker Gillette Co. for $57 billion in a deal that would create the world?s largest consumer-products company. (Photo by Justin Sullivan/Getty Images)
SAN FRANCISCO - JANUARY 28: Tide laundry detergent, made by Procter & Gamble Co., is seen on display at the Arguello Supermarket January 28, 2005 in San Francisco. Procter & Gamble Co. announced that it is buying shaver and battery maker Gillette Co. for $57 billion in a deal that would create the world?s largest consumer-products company. (Photo by Justin Sullivan/Getty Images)
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How to Compete Against a Lower Price

The next time you walk down the aisle of your local grocery store pay a little more attention to the prices than you normally do.

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Flickr Photo by Simone Lovati
Flickr Photo by Simone Lovati
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How to Find Your First Customer

Most business experts agree that it costs a business six times more to attract a new customer than retaining a current one. In Montana that may not be true.

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Tom Egelhoff, host of "Open for Business" Saturdays 11AM to 2PM Mountain Time.
Tom Egelhoff, host of "Open for Business" Saturdays 11AM to 2PM Mountain Time.
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[Podcast] My 25 Favorite Low Cost, Small Business, Advertising Tips

[Podcast] My 25 Favorite Low Cost Small Business Advertising Tips

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LOS ANGELES, CA - MARCH 12: A Costco sign is displayed on March 12, 2013 in Los Angeles, California. Costco Wholesale Corp.'s profit beat expectations with a net income for the second quarter that climbed to almost 40 percent. (Photo by Kevork Djansezian/Getty Images)
LOS ANGELES, CA - MARCH 12: A Costco sign is displayed on March 12, 2013 in Los Angeles, California. Costco Wholesale Corp.'s profit beat expectations with a net income for the second quarter that climbed to almost 40 percent. (Photo by Kevork Djansezian/Getty Images)
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Get A Better Response From Your Small Business Advertising

Some ads pull more customers than others and the purpose of this article is to show you some ways to make that happen.

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Dan Kitwood/Getty Images
Dan Kitwood/Getty Images
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Customers Don’t Want To Be Sold; They Want You To Be An Assistant Buyer

We’ve all heard the old saying, “Nothing happens until someone sells something.” To many people that statement implies some form of coercion or manipulation.

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Advertising must always be an investment; it can never be an expense.  (Photo by Justin Sullivan/Getty Images)
Advertising must always be an investment; it can never be an expense. (Photo by Justin Sullivan/Getty Images)
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Three Advertising Strategies That Will Build a Strong Business

Ever since the first business opened its doors, business owners have been trying to discover the secret that makes advertising work. So, have I finally discovered that secret?

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