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SAN FRANCISCO - JANUARY 28: Tide laundry detergent, made by Procter & Gamble Co., is seen on display at the Arguello Supermarket January 28, 2005 in San Francisco. Procter & Gamble Co. announced that it is buying shaver and battery maker Gillette Co. for $57 billion in a deal that would create the world?s largest consumer-products company. (Photo by Justin Sullivan/Getty Images)
SAN FRANCISCO - JANUARY 28: Tide laundry detergent, made by Procter & Gamble Co., is seen on display at the Arguello Supermarket January 28, 2005 in San Francisco. Procter & Gamble Co. announced that it is buying shaver and battery maker Gillette Co. for $57 billion in a deal that would create the world?s largest consumer-products company. (Photo by Justin Sullivan/Getty Images)
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How to Compete Against a Lower Price

By Tom Egelhoff 2 weeks ago

The next time you walk down the aisle of your local grocery store pay a little more attention to the prices than you normally do.

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Category: Advice, AM 1450 Exclusive, Business, Commentary, Economy, Finances, Money, Opinion, Small Business Help, Tom's Opinion Tags: , , , , ,
Flickr Photo by Simone Lovati
Flickr Photo by Simone Lovati
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How to Find Your First Customer

By Tom Egelhoff May 14, 2013

Most business experts agree that it costs a business six times more to attract a new customer than retaining a current one. In Montana that may not be true.

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Category: Advice, AM 1450 Exclusive, Business, Commentary, Opinion, Small Business Help, Tom's Opinion Tags: , , , , , , , , ,
Tom Egelhoff, host of "Open for Business" Saturdays 11AM to 2PM Mountain Time.
Tom Egelhoff, host of "Open for Business" Saturdays 11AM to 2PM Mountain Time.
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[Podcast] My 25 Favorite Low Cost, Small Business, Advertising Tips

By Tom Egelhoff March 25, 2013

[Podcast] My 25 Favorite Low Cost Small Business Advertising Tips

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Category: Advice, AM 1450 Exclusive, Business, Commentary, Open for Business, Opinion, Radio, Small Business Help, Tom's Opinion Tags: , , , , ,
LOS ANGELES, CA - MARCH 12: A Costco sign is displayed on March 12, 2013 in Los Angeles, California. Costco Wholesale Corp.'s profit beat expectations with a net income for the second quarter that climbed to almost 40 percent. (Photo by Kevork Djansezian/Getty Images)
LOS ANGELES, CA - MARCH 12: A Costco sign is displayed on March 12, 2013 in Los Angeles, California. Costco Wholesale Corp.'s profit beat expectations with a net income for the second quarter that climbed to almost 40 percent. (Photo by Kevork Djansezian/Getty Images)
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Get A Better Response From Your Small Business Advertising

By Tom Egelhoff March 13, 2013

Some ads pull more customers than others and the purpose of this article is to show you some ways to make that happen.

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Category: Advice, AM 1450 Exclusive, Business, Commentary, Economy, Investment, Opinion, Small Business Help, Tom's Opinion Tags: , , , , , , , , ,
Dan Kitwood/Getty Images
Dan Kitwood/Getty Images
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Customers Don’t Want To Be Sold; They Want You To Be An Assistant Buyer

By Tom Egelhoff March 12, 2013

We’ve all heard the old saying, “Nothing happens until someone sells something.” To many people that statement implies some form of coercion or manipulation.

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Category: Advice, AM 1450 Exclusive, Business, Commentary, Economy, Finances, Opinion, Small Business Help, Tom's Opinion Tags: , , , , , , , ,
Advertising must always be an investment; it can never be an expense. (Photo by Justin Sullivan/Getty Images)
Advertising must always be an investment; it can never be an expense. (Photo by Justin Sullivan/Getty Images)
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Three Advertising Strategies That Will Build a Strong Business

By Tom Egelhoff January 16, 2013

Ever since the first business opened its doors, business owners have been trying to discover the secret that makes advertising work. So, have I finally discovered that secret?

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Category: Advice, AM 1450 Exclusive, Business, Commentary, Economy, Investment, Money, Opinion, Small Business Help, Tom's Opinion Tags: , , , , , , , , ,
Realtors are always on the lookout for that Ideal Customer (Photo by Joe Raedle/Getty Images)
Realtors are always on the lookout for that Ideal Customer (Photo by Joe Raedle/Getty Images)
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How to Bring in The Business in 2013, Pt. 2 of 5

By Tom Egelhoff January 8, 2013

When we say the word “customer” we are generally speaking of someone willing to exchange money for the products and services you provide. But not all customers are created equal.

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Category: Advice, AM 1450 Exclusive, Business, Commentary, Economy, Money, Opinion, Small Business Help, Tom's Opinion Tags: , , , , ,
(Photo by Spencer Platt/Getty Images)
(Photo by Spencer Platt/Getty Images)
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How to Compensate Sales People and Improve the Bottom Line

By Tom Egelhoff September 6, 2012

Salespeople usually receive some combination of salary and/or commission. However, the amounts and percentages can differ based on customer traffic, pricing of the products or services, and the time involved in making the sale.

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Category: Advice, AM 1450 Exclusive, Business, Economy, Small Business Help, Tom's Opinion Tags: , , , ,
Spencer Platt, Getty Images
Spencer Platt, Getty Images
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Verizon Wireless Abandons Plan for $2 Monthly Fee After Customer Uproar

By Shauna Wright January 3, 2012 | TSMInteractive.com

In a head-snapping about-face, Verizon Wireless has dropped the $2 monthly fee it planned to impose on some of its customers.

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Category: Money, Technology Tags: , ,

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