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NEW ORLEANS - MARCH 29:  Members of the Story Ville Stompers perform as they 'second line' through Wal-Mart as it re-opens on March 29, 2006 in New Orleans, Louisiana. Hurricane Katrina hit the area seven months ago, closing this store as well as many others.  (Photo by Chris Graythen/Getty Images)
NEW ORLEANS - MARCH 29: Members of the Story Ville Stompers perform as they 'second line' through Wal-Mart as it re-opens on March 29, 2006 in New Orleans, Louisiana. Hurricane Katrina hit the area seven months ago, closing this store as well as many others. (Photo by Chris Graythen/Getty Images)
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Is Your Business a Lie?

No matter what the reasoning, the point is still the same. When you present your image to a customer in the form of advertising it must be an accurate image.

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Sydney Rushes To The Boxing Day Sales
Photo by Don Arnold/Getty Images
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Customer Trust Equals Business Success

One of the biggest reason customers cite as the reason they shop where they do is because they felt a “trust and confidence” in that business.

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Shoppers Take Advantage Of Black Friday Deals
Photo by Spencer Platt/Getty Images
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How To Turn Offers Into Sales

Which of the following offers would pull the most traffic to your business? “Half-Off”, “Buy One, Get One Free” or “50% OFF”?

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Apple Hopes For Strong Christmas Season
Photo by Sean Gallup/Getty Images
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Six Things To Think About Before You Advertise

Are you getting the best bang for your advertising buck? Good advertising starts with good information.

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(Photo by Leon Halip/Getty Images)
(Photo by Leon Halip/Getty Images)
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How to Market to the College Crowd

A wise college professor of mine once said, “To catch a tiger; learn the ways of a tiger.”

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Flickr Photo from Next Radio
Flickr Photo from Next Radio
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My Favorite Low-Cost Advertising Tips

Stop thinking in terms of cost and start thinking in terms of value. Your competition is trying every way they can think of to reach your customers.

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(Photo by Jason Kempin/Getty Images for BET)
(Photo by Jason Kempin/Getty Images for BET)
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The Customer Is Always Right? … Coke Learns — Not Always.

What’s the most well known brand name in America? Coke!! Hands down. In fact Coke is arguably the best-known brand name in the world.

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Tom Egelhoff, Host of "Open for Business"
Tom Egelhoff, Host of "Open for Business"
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Open for Business 11AM – 2PM Saturday

Today's Podcast at 11:30 AM MDT - "How to Compete Against and Beat The Big Box Stores" Listen Live online.

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(Photo by Justin Sullivan/Getty Images)
(Photo by Justin Sullivan/Getty Images)
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How Aware Are Your Customers?

When we modify a portion of our lifestyle, such as eliminating a morning latte on the way to work, that also eliminates a customer from that business.

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Flickr Photo by Simone Lovati
Flickr Photo by Simone Lovati
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How to Find Your First Customer

Most business experts agree that it costs a business six times more to attract a new customer than retaining a current one. In Montana that may not be true.

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