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Tom Egelhoff, Host of "Open for Business"

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Open for Business 11AM – 2PM Saturday

By Tom Egelhoff June 29, 2013

Today's Podcast at 11:30 AM MDT - "How to Compete Against and Beat The Big Box Stores" Listen Live online.

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Category: Advice, AM 1450 Exclusive, Business, Commentary, Consumer Advice, Economy, Finances, Government, Money, National News, Open for Business, Opinion, Politics, Saturday Swap Meet, Small Business Help, Tom's Opinion Tags: ad, advertising, big box stores, customer service, K-Mart, marketing, target, tom egelhoff, value, Wammart

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(Photo by Justin Sullivan/Getty Images)

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How Aware Are Your Customers?

By Tom Egelhoff June 28, 2013

When we modify a portion of our lifestyle, such as eliminating a morning latte on the way to work, that also eliminates a customer from that business.

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Category: Advice, AM 1450 Exclusive, Business, Commentary, Consumer Advice, Economy, Lifestyle, Opinion, Small Business Help, Tom's Opinion Tags: advertising, bozeman, bozeman police reports, customer, lattee, tom egelhoff, TOMA, top of mind awareness

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Flickr Photo by Simone Lovati

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How to Find Your First Customer

By Tom Egelhoff May 14, 2013

Most business experts agree that it costs a business six times more to attract a new customer than retaining a current one. In Montana that may not be true.

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Category: Advice, AM 1450 Exclusive, Business, Commentary, Opinion, Small Business Help, Tom's Opinion Tags: advertising, bozeman, business, competitor, customer, grand opening, marketing, montana, plan, tom egelhoff

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(Photo by Joe Raedle/Getty Images)

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Recession Ending Tips For Your Small Business

By Tom Egelhoff May 13, 2013

It would be great if the recession ends for everyone at the same time; but it just doesn’t work like that.

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Category: Advice, AM 1450 Exclusive, Business, Commentary, Economy, Lifestyle, Opinion, Radio, Small Business Help, Tom's Opinion Tags: advertising, carpenter, contractor, deck, low bidder, marketing, recession, tom egelhoff

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Author Debra Jones (photo used with permission)

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Tom Interviews Best Selling Author Debra Jones on “Open for Business”

By Tom Egelhoff May 5, 2013

Her unique coaching style empowers her clients to find the courage within to close the gap between the life they are living now to a life filled with true joy, well-being and purpose.

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Category: AM 1450 Exclusive, Books, Business, Commentary, Consumer Advice, Economy, Education, Environment, Food, Government, Health, Humor, Inspirational, Lifestyle, Money, On-Air Guests, Open for Business, Opinion, Radio, Science, Small Business Help, Technology, Tom's Opinion Tags: advertising, body, bozeman, customer service, debra jones, marketing, mind, montana, tom egelhoff, value

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Michael Webb/Keystone/Getty Images

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The Power of Word-of-Mouth

By Tom Egelhoff May 2, 2013

If you asked 100 small business owners to name the most effective form of advertising almost all would say, “Word-of-Mouth.”

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Category: Advice, AM 1450 Exclusive, Business, Commentary, Economy, Opinion, Radio, Small Business Help, Tom's Opinion Tags: advertising, busienss, employees, newspaper, products, service, tom egelhoff, tv, word of mouth

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Flickr Photo by alexkerhead

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The Challenge of the Blank Page: What to Write

By Tom Egelhoff April 24, 2013

One of the single hardest tasks a business owner will face is sitting down to create that first ad or brochure copy.

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Category: Advice, AM 1450 Exclusive, Business, Commentary, Opinion, Tom's Opinion Tags: ad, advertising, brochure, flyer, marketing, mom-and-pop, small business, tom egelhoff

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Photo by Tom Pennington/Getty Images

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Advertising Isn’t An Expense; It’s An Investment!

By Tom Egelhoff April 23, 2013

The most important rules to remember — customers buy benefits. Your advertising must solve their problem or benefit them in some way.

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Category: AM 1450 Exclusive, Business, Commentary, Economy, Investment, Money, Opinion, Radio, Small Business Help, Television, Tom's Opinion Tags: ad, advertising, customer service, expense, investment, marketing, representative, tom egelhoff, value

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Tom Egelhoff, Host of Open for Business, Saturdays 11AM to 2 PM Mountain Time

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[Audio] How to Write, Design and Create a Super Brochure or Mailing Piece

By Tom Egelhoff April 10, 2013

Step-by-step tips for writing, designing and creating a brochure for your small business that will bring customers in and improve your bottom line.

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Category: Advice, AM 1450 Exclusive, Business, Commentary, Open for Business, Opinion, Radio, Small Business Help, Tom's Opinion Tags: advertising, brochure, business, mailing, marketing, small business podcast, tom egelhoff

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Tom Egelhoff, host of "Open for Business" Saturdays 11AM to 2PM Mountain Time.

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[Podcast] My 25 Favorite Low Cost, Small Business, Advertising Tips

By Tom Egelhoff March 25, 2013

[Podcast] My 25 Favorite Low Cost Small Business Advertising Tips

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Category: Advice, AM 1450 Exclusive, Business, Commentary, Open for Business, Opinion, Radio, Small Business Help, Tom's Opinion Tags: advertising, customer, magazine, marketing, newspaper, tom egelhoff

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