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(Photo by Joe Raedle/Getty Images)
(Photo by Joe Raedle/Getty Images)
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Recession Ending Tips For Your Small Business

It would be great if the recession ends for everyone at the same time; but it just doesn’t work like that.

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Author Debra Jones (photo used with permission)
Author Debra Jones (photo used with permission)
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Tom Interviews Best Selling Author Debra Jones on “Open for Business”

Her unique coaching style empowers her clients to find the courage within to close the gap between the life they are living now to a life filled with true joy, well-being and purpose.

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Michael Webb/Keystone/Getty Images
Michael Webb/Keystone/Getty Images
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The Power of Word-of-Mouth

If you asked 100 small business owners to name the most effective form of advertising almost all would say, “Word-of-Mouth.”

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Flickr Photo by alexkerhead
Flickr Photo by alexkerhead
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The Challenge of the Blank Page: What to Write

One of the single hardest tasks a business owner will face is sitting down to create that first ad or brochure copy.

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Photo by Tom Pennington/Getty Images
Photo by Tom Pennington/Getty Images
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Advertising Isn’t An Expense; It’s An Investment!

The most important rules to remember — customers buy benefits. Your advertising must solve their problem or benefit them in some way.

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Tom Egelhoff, Host of Open for Business, Saturdays 11AM to 2 PM Mountain Time
Tom Egelhoff, Host of Open for Business, Saturdays 11AM to 2 PM Mountain Time
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[Audio] How to Write, Design and Create a Super Brochure or Mailing Piece

Step-by-step tips for writing, designing and creating a brochure for your small business that will bring customers in and improve your bottom line.

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Tom Egelhoff, host of "Open for Business" Saturdays 11AM to 2PM Mountain Time.
Tom Egelhoff, host of "Open for Business" Saturdays 11AM to 2PM Mountain Time.
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[Podcast] My 25 Favorite Low Cost, Small Business, Advertising Tips

[Podcast] My 25 Favorite Low Cost Small Business Advertising Tips

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John Moore/Getty Images
John Moore/Getty Images
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If America Is In a Recession — Will You Participate?

Over the past 60 years there have been nine recessions. The business community, for some unknown reason, has participated in nearly all of them. Their customers, on the other hand, have chosen to participate in only two.

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LOS ANGELES, CA - MARCH 12: A Costco sign is displayed on March 12, 2013 in Los Angeles, California. Costco Wholesale Corp.'s profit beat expectations with a net income for the second quarter that climbed to almost 40 percent. (Photo by Kevork Djansezian/Getty Images)
LOS ANGELES, CA - MARCH 12: A Costco sign is displayed on March 12, 2013 in Los Angeles, California. Costco Wholesale Corp.'s profit beat expectations with a net income for the second quarter that climbed to almost 40 percent. (Photo by Kevork Djansezian/Getty Images)
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Get A Better Response From Your Small Business Advertising

Some ads pull more customers than others and the purpose of this article is to show you some ways to make that happen.

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Spencer Platt/Getty Images
Spencer Platt/Getty Images
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Is Your Business Operation, “As Advertised?”

We’ve all seen or heard the term, “As Advertised.” To the customer that means I expect you to deliver on everything you said in your ad.

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