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Shoppers Take Advantage Of Black Friday Deals
Photo by Spencer Platt/Getty Images
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How To Turn Offers Into Sales

Which of the following offers would pull the most traffic to your business? “Half-Off”, “Buy One, Get One Free” or “50% OFF”?

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Apple Hopes For Strong Christmas Season
Photo by Sean Gallup/Getty Images
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Six Things To Think About Before You Advertise

Are you getting the best bang for your advertising buck? Good advertising starts with good information.

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(Photo by Leon Halip/Getty Images)
(Photo by Leon Halip/Getty Images)
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How to Market to the College Crowd

A wise college professor of mine once said, “To catch a tiger; learn the ways of a tiger.”

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Flickr Photo from Next Radio
Flickr Photo from Next Radio
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My Favorite Low-Cost Advertising Tips

Stop thinking in terms of cost and start thinking in terms of value. Your competition is trying every way they can think of to reach your customers.

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(Photo by Jason Kempin/Getty Images for BET)
(Photo by Jason Kempin/Getty Images for BET)
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The Customer Is Always Right? … Coke Learns — Not Always.

What’s the most well known brand name in America? Coke!! Hands down. In fact Coke is arguably the best-known brand name in the world.

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Tom Egelhoff, Host of "Open for Business"
Tom Egelhoff, Host of "Open for Business"
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Open for Business 11AM – 2PM Saturday

Today's Podcast at 11:30 AM MDT - "How to Compete Against and Beat The Big Box Stores" Listen Live online.

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(Photo by Justin Sullivan/Getty Images)
(Photo by Justin Sullivan/Getty Images)
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How Aware Are Your Customers?

When we modify a portion of our lifestyle, such as eliminating a morning latte on the way to work, that also eliminates a customer from that business.

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Flickr Photo by Simone Lovati
Flickr Photo by Simone Lovati
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How to Find Your First Customer

Most business experts agree that it costs a business six times more to attract a new customer than retaining a current one. In Montana that may not be true.

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(Photo by Joe Raedle/Getty Images)
(Photo by Joe Raedle/Getty Images)
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Recession Ending Tips For Your Small Business

It would be great if the recession ends for everyone at the same time; but it just doesn’t work like that.

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Author Debra Jones (photo used with permission)
Author Debra Jones (photo used with permission)
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Tom Interviews Best Selling Author Debra Jones on “Open for Business”

Her unique coaching style empowers her clients to find the courage within to close the gap between the life they are living now to a life filled with true joy, well-being and purpose.

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