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Recession Ending Tips For Your Small Business

By Tom Egelhoff May 13, 2013

It would be great if the recession ends for everyone at the same time; but it just doesn’t work like that.

Category: Advice, AM 1450 Exclusive, Business, Commentary, Economy, Lifestyle, Opinion, Radio, Small Business Help, Tom's Opinion Tags: advertising, carpenter, contractor, deck, low bidder, marketing, recession, tom egelhoff

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Tom Interviews Best Selling Author Debra Jones on “Open for Business”

By Tom Egelhoff May 5, 2013

Her unique coaching style empowers her clients to find the courage within to close the gap between the life they are living now to a life filled with true joy, well-being and purpose.

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Category: AM 1450 Exclusive, Books, Business, Commentary, Consumer Advice, Economy, Education, Environment, Food, Government, Health, Humor, Inspirational, Lifestyle, Money, On-Air Guests, Open for Business, Opinion, Radio, Science, Small Business Help, Technology, Tom's Opinion Tags: advertising, body, bozeman, customer service, debra jones, marketing, mind, montana, tom egelhoff, value

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The Power of Word-of-Mouth

By Tom Egelhoff May 2, 2013

If you asked 100 small business owners to name the most effective form of advertising almost all would say, “Word-of-Mouth.”

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Category: Advice, AM 1450 Exclusive, Business, Commentary, Economy, Opinion, Radio, Small Business Help, Tom's Opinion Tags: advertising, busienss, employees, newspaper, products, service, tom egelhoff, tv, word of mouth

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The Challenge of the Blank Page: What to Write

By Tom Egelhoff April 24, 2013

One of the single hardest tasks a business owner will face is sitting down to create that first ad or brochure copy.

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Category: Advice, AM 1450 Exclusive, Business, Commentary, Opinion, Tom's Opinion Tags: ad, advertising, brochure, flyer, marketing, mom-and-pop, small business, tom egelhoff

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Advertising Isn’t An Expense; It’s An Investment!

By Tom Egelhoff April 23, 2013

The most important rules to remember — customers buy benefits. Your advertising must solve their problem or benefit them in some way.

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Category: AM 1450 Exclusive, Business, Commentary, Economy, Investment, Money, Opinion, Radio, Small Business Help, Television, Tom's Opinion Tags: ad, advertising, customer service, expense, investment, marketing, representative, tom egelhoff, value

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[Audio] How to Write, Design and Create a Super Brochure or Mailing Piece

By Tom Egelhoff April 10, 2013

Step-by-step tips for writing, designing and creating a brochure for your small business that will bring customers in and improve your bottom line.

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Category: Advice, AM 1450 Exclusive, Business, Commentary, Open for Business, Opinion, Radio, Small Business Help, Tom's Opinion Tags: advertising, brochure, business, mailing, marketing, small business podcast, tom egelhoff

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[Podcast] My 25 Favorite Low Cost, Small Business, Advertising Tips

By Tom Egelhoff March 25, 2013

[Podcast] My 25 Favorite Low Cost Small Business Advertising Tips

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Category: Advice, AM 1450 Exclusive, Business, Commentary, Open for Business, Opinion, Radio, Small Business Help, Tom's Opinion Tags: advertising, customer, magazine, marketing, newspaper, tom egelhoff

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If America Is In a Recession — Will You Participate?

By Tom Egelhoff March 14, 2013

Over the past 60 years there have been nine recessions. The business community, for some unknown reason, has participated in nearly all of them. Their customers, on the other hand, have chosen to participate in only two.

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