Customer Trust Equals Business SuccessOne of the biggest reason customers cite as the reason they shop where they do is because they felt a “trust and confidence” in that business.Tom Egelhoff4 years ago
How To Turn Offers Into SalesWhich of the following offers would pull the most traffic to your business? “Half-Off”, “Buy One, Get One Free” or “50% OFF”?Tom Egelhoff4 years ago
Six Things To Think About Before You AdvertiseAre you getting the best bang for your advertising buck? Good advertising starts with good information.Tom Egelhoff5 years ago
How to Market to the College Crowd A wise college professor of mine once said, “To catch a tiger; learn the ways of a tiger.” Tom Egelhoff5 years ago
My Favorite Low-Cost Advertising TipsStop thinking in terms of cost and start thinking in terms of value. Your competition is trying every way they can think of to reach your customers.Tom Egelhoff5 years ago
The Customer Is Always Right? … Coke Learns — Not Always.What’s the most well known brand name in America? Coke!! Hands down. In fact Coke is arguably the best-known brand name in the world.Tom Egelhoff5 years ago
Open for Business 11AM – 2PM SaturdayToday's Podcast at 11:30 AM MDT - "How to Compete Against and Beat The Big Box Stores" Listen Live online. Tom Egelhoff5 years ago
How Aware Are Your Customers?When we modify a portion of our lifestyle, such as eliminating a morning latte on the way to work, that also eliminates a customer from that business.Tom Egelhoff5 years ago
How to Find Your First CustomerMost business experts agree that it costs a business six times more to attract a new customer than retaining a current one. In Montana that may not be true.Tom Egelhoff5 years ago
Recession Ending Tips For Your Small BusinessIt would be great if the recession ends for everyone at the same time; but it just doesn’t work like that. Tom Egelhoff5 years ago