advertising

One of the biggest reason customers cite as the reason they shop where they do is because they felt a “trust and confidence” in that business.

Which of the following offers would pull the most traffic to your business? “Half-Off”, “Buy One, Get One Free” or “50% OFF”?

Are you getting the best bang for your advertising buck? Good advertising starts with good information.

A wise college professor of mine once said, “To catch a tiger; learn the ways of a tiger.”

Stop thinking in terms of cost and start thinking in terms of value. Your competition is trying every way they can think of to reach your customers.

What’s the most well known brand name in America? Coke!! Hands down. In fact Coke is arguably the best-known brand name in the world.

Today's Podcast at 11:30 AM MDT - "How to Compete Against and Beat The Big Box Stores" Listen Live online.

When we modify a portion of our lifestyle, such as eliminating a morning latte on the way to work, that also eliminates a customer from that business.

Most business experts agree that it costs a business six times more to attract a new customer than retaining a current one. In Montana that may not be true.

It would be great if the recession ends for everyone at the same time; but it just doesn’t work like that.