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Spencer Platt/Getty Images
Spencer Platt/Getty Images
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Is Your Business Operation, “As Advertised?”

By Tom Egelhoff March 1, 2013

We’ve all seen or heard the term, “As Advertised.” To the customer that means I expect you to deliver on everything you said in your ad.

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Category: Advice, AM 1450 Exclusive, Business, Commentary, Economy, Finances, Investment, Money, Opinion, Small Business Help, Tom's Opinion Tags: , , , , , ,
Justin Sullivan/Getty Images
Justin Sullivan/Getty Images
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Who, What, Where, When And How to Advertise!

By Tom Egelhoff February 26, 2013

If I came into your office and told you that I would give you a twenty-dollar bill for every dollar you gave me… how often would you like to see me?

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Category: Advice, AM 1450 Exclusive, Business, Commentary, Economy, Investment, Money, Opinion, Radio, Small Business Help, Tom's Opinion Tags: , , , , , , ,
Tom Egelhoff Open for Business
Tom Egelhoff Open for Business
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Tom Egelhoff’s Small Business Podcasts

By Tom Egelhoff February 25, 2013

These podcasts are designed to help your small business grow and become more profitable using the tips I will be giving you.

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Category: Advice, AM 1450 Exclusive, Business, Commentary, Consumer Advice, Economy, Open for Business, Opinion, Radio, Small Business Help, Tom's Opinion Tags: , , , ,
Advertising must always be an investment; it can never be an expense. (Photo by Justin Sullivan/Getty Images)
Advertising must always be an investment; it can never be an expense. (Photo by Justin Sullivan/Getty Images)
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Three Advertising Strategies That Will Build a Strong Business

By Tom Egelhoff January 16, 2013

Ever since the first business opened its doors, business owners have been trying to discover the secret that makes advertising work. So, have I finally discovered that secret?

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Category: Advice, AM 1450 Exclusive, Business, Commentary, Economy, Investment, Money, Opinion, Small Business Help, Tom's Opinion Tags: , , , , , , , , ,
WASHINGTON - JULY 29: (AFP OUT) U.S. President Barack Obama makes a statement in the Diplomatic Reception Room of the White House July 29, 2011 in Washington, DC. Obama spoke about progress with congressional leadership regarding the ongoing debt ceiling talks. (Photo by Martin H. Simon-Pool/Getty Images)
WASHINGTON - JULY 29: (AFP OUT) U.S. President Barack Obama makes a statement in the Diplomatic Reception Room of the White House July 29, 2011 in Washington, DC. Obama spoke about progress with congressional leadership regarding the ongoing debt ceiling talks. (Photo by Martin H. Simon-Pool/Getty Images)
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How To Create A Recession Proof Business

By Tom Egelhoff January 15, 2013

“Am I going to wait for a federal bailout; or will I bail myself out?”

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Category: Advice, AM 1450 Exclusive, Business, Commentary, Economy, Government, Investment, Opinion, Small Business Help, Tom's Opinion Tags: , , , , , , , ,
Procter & Gamble are experts at building and advertising name brands. (Photo by Justin Sullivan/Getty Images)
Procter & Gamble are experts at building and advertising name brands. (Photo by Justin Sullivan/Getty Images)
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How to Bring in The Business in 2013, Pt. 4 of 5

By Tom Egelhoff January 10, 2013

Mistakes in advertising can be costly to small business. For this reason, many businesses decide either not to advertise at all, or to be very conservative with their ads.

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Category: Advice, AM 1450 Exclusive, Business, Commentary, Economy, Education, Lifestyle, Money, Opinion, Small Business Help, Tom's Opinion Tags: , , , , , , , , , , ,
Realtors are always on the lookout for that Ideal Customer (Photo by Joe Raedle/Getty Images)
Realtors are always on the lookout for that Ideal Customer (Photo by Joe Raedle/Getty Images)
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How to Bring in The Business in 2013, Pt. 2 of 5

By Tom Egelhoff January 8, 2013

When we say the word “customer” we are generally speaking of someone willing to exchange money for the products and services you provide. But not all customers are created equal.

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Category: Advice, AM 1450 Exclusive, Business, Commentary, Economy, Money, Opinion, Small Business Help, Tom's Opinion Tags: , , , , ,
TV's are products that are tangible the produce intangible emotions. (Photo by Ethan Miller/Getty Images)
TV's are products that are tangible the produce intangible emotions. (Photo by Ethan Miller/Getty Images)
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How to Market Tangible and Intangible Products and Services

By Tom Egelhoff December 28, 2012

There are two types of products – tangible and intangible. Although each of the two might result in a satisfied customer, how to marketing and advertise each one are vastly different.

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Category: Advice, AM 1450 Exclusive, Bozeman News, Economy, Opinion, Small Business Help, Tom's Opinion Tags: , , , , , ,
Outgoing Governor Brian Schweitzer (Photo by Alex Wong/Getty Images)
Outgoing Governor Brian Schweitzer (Photo by Alex Wong/Getty Images)
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How Smart Marketing Can Create Jobs In Montana

By Tom Egelhoff December 17, 2012

It is easier to cut waste 2% than to increase sales by the same number. The continued operation of the business is critical to both the owner and the employee.

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Category: Advice, AM 1450 Exclusive, Business, Commentary, Consumer Advice, Economy, Opinion, Small Business Help, Tom's Opinion Tags: , , , , , , ,
Ben Bernanke, Chairman of the Board of Governors of the Federal Reserve System, speaks at a conference examining the recent U.S. recession. (Photo by John Moore/Getty Images)
Ben Bernanke, Chairman of the Board of Governors of the Federal Reserve System, speaks at a conference examining the recent U.S. recession. (Photo by John Moore/Getty Images)
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How to Keep The Doors Open During Tough Times

By Tom Egelhoff November 27, 2012

Tomorrow morning, when you open the door to your business, one of two things will happen. Either it will be another successful day, or it will be your last day of business.

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Category: Advice, AM 1450 Exclusive, Business, Commentary, Consumer Advice, Economy, Money, Small Business Help, Tom's Opinion Tags: , , , , , ,

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