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(Photo by Jason Kempin/Getty Images for BET)
(Photo by Jason Kempin/Getty Images for BET)
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The Customer Is Always Right? … Coke Learns — Not Always.

What’s the most well known brand name in America? Coke!! Hands down. In fact Coke is arguably the best-known brand name in the world.

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Tom Egelhoff, Host of "Open for Business"
Tom Egelhoff, Host of "Open for Business"
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Open for Business 11AM – 2PM Saturday

Today's Podcast at 11:30 AM MDT - "How to Compete Against and Beat The Big Box Stores" Listen Live online.

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(Photo by Justin Sullivan/Getty Images)
(Photo by Justin Sullivan/Getty Images)
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How Aware Are Your Customers?

When we modify a portion of our lifestyle, such as eliminating a morning latte on the way to work, that also eliminates a customer from that business.

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Flickr Photo by Simone Lovati
Flickr Photo by Simone Lovati
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How to Find Your First Customer

Most business experts agree that it costs a business six times more to attract a new customer than retaining a current one. In Montana that may not be true.

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(Photo by Joe Raedle/Getty Images)
(Photo by Joe Raedle/Getty Images)
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Recession Ending Tips For Your Small Business

It would be great if the recession ends for everyone at the same time; but it just doesn’t work like that.

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Author Debra Jones (photo used with permission)
Author Debra Jones (photo used with permission)
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Tom Interviews Best Selling Author Debra Jones on “Open for Business”

Her unique coaching style empowers her clients to find the courage within to close the gap between the life they are living now to a life filled with true joy, well-being and purpose.

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Michael Webb/Keystone/Getty Images
Michael Webb/Keystone/Getty Images
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The Power of Word-of-Mouth

If you asked 100 small business owners to name the most effective form of advertising almost all would say, “Word-of-Mouth.”

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Flickr Photo by alexkerhead
Flickr Photo by alexkerhead
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The Challenge of the Blank Page: What to Write

One of the single hardest tasks a business owner will face is sitting down to create that first ad or brochure copy.

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Photo by Tom Pennington/Getty Images
Photo by Tom Pennington/Getty Images
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Advertising Isn’t An Expense; It’s An Investment!

The most important rules to remember — customers buy benefits. Your advertising must solve their problem or benefit them in some way.

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Tom Egelhoff, Host of Open for Business, Saturdays 11AM to 2 PM Mountain Time
Tom Egelhoff, Host of Open for Business, Saturdays 11AM to 2 PM Mountain Time
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[Audio] How to Write, Design and Create a Super Brochure or Mailing Piece

Step-by-step tips for writing, designing and creating a brochure for your small business that will bring customers in and improve your bottom line.

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