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Author Debra Jones (photo used with permission)
Author Debra Jones (photo used with permission)
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Tom Interviews Best Selling Author Debra Jones on “Open for Business”

By Tom Egelhoff 2 weeks ago

Her unique coaching style empowers her clients to find the courage within to close the gap between the life they are living now to a life filled with true joy, well-being and purpose.

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Category: AM 1450 Exclusive, Books, Business, Commentary, Consumer Advice, Economy, Education, Environment, Food, Government, Health, Humor, Inspirational, Lifestyle, Money, On-Air Guests, Open for Business, Opinion, Radio, Science, Small Business Help, Technology, Tom's Opinion Tags: , , , , , , , , ,
Photo by Tom Pennington/Getty Images
Photo by Tom Pennington/Getty Images
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Advertising Isn’t An Expense; It’s An Investment!

By Tom Egelhoff 4 weeks ago

The most important rules to remember — customers buy benefits. Your advertising must solve their problem or benefit them in some way.

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Category: AM 1450 Exclusive, Business, Commentary, Economy, Investment, Money, Opinion, Radio, Small Business Help, Television, Tom's Opinion Tags: , , , , , , , ,
Spencer Platt/Getty Images
Spencer Platt/Getty Images
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Is Your Business Operation, “As Advertised?”

By Tom Egelhoff March 1, 2013

We’ve all seen or heard the term, “As Advertised.” To the customer that means I expect you to deliver on everything you said in your ad.

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Category: Advice, AM 1450 Exclusive, Business, Commentary, Economy, Finances, Investment, Money, Opinion, Small Business Help, Tom's Opinion Tags: , , , , , ,
Realtors are always on the lookout for that Ideal Customer (Photo by Joe Raedle/Getty Images)
Realtors are always on the lookout for that Ideal Customer (Photo by Joe Raedle/Getty Images)
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How to Bring in The Business in 2013, Pt. 2 of 5

By Tom Egelhoff January 8, 2013

When we say the word “customer” we are generally speaking of someone willing to exchange money for the products and services you provide. But not all customers are created equal.

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Category: Advice, AM 1450 Exclusive, Business, Commentary, Economy, Money, Opinion, Small Business Help, Tom's Opinion Tags: , , , , ,

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