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A shopper pays cash for sales merchandise December 26, 2000 at the Lakeline Mall in Austin, Texas. Stores were hoping that after Christmas shopping could salvage what seems to be a disappointing holiday season. (Photo by Joe Raedle/Newsmakers / Getty Images)
A shopper pays cash for sales merchandise December 26, 2000 at the Lakeline Mall in Austin, Texas. Stores were hoping that after Christmas shopping could salvage what seems to be a disappointing holiday season. (Photo by Joe Raedle/Newsmakers / Getty Images)
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What Is Money?

I remember thinking to myself, “Is nine dollars a good price for two pretty good sized jars of peanut butter?”

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(Photo by Steve Frost - Source ThinkStock)
(Photo by Steve Frost - Source ThinkStock)
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How to Get a Raise

Only 44 percent of women and 48 percent of men ask for raises in pay. However, 85 percent of those who did got something.

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(Photo by Christopher Furlong/Getty Images)
(Photo by Christopher Furlong/Getty Images)
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What If You Didn’t Have To Work?

You work 40 or fewer hours each week. That leaves roughly 168 hours each week to do what? Spend every dime you make?

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Flickr Photo from Next Radio
Flickr Photo from Next Radio
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My Favorite Low-Cost Advertising Tips

Stop thinking in terms of cost and start thinking in terms of value. Your competition is trying every way they can think of to reach your customers.

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Tom Egelhoff, Host of "Open for Business"
Tom Egelhoff, Host of "Open for Business"
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Open for Business 11AM – 2PM Saturday

Today's Podcast at 11:30 AM MDT - "How to Compete Against and Beat The Big Box Stores" Listen Live online.

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Author Debra Jones (photo used with permission)
Author Debra Jones (photo used with permission)
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Tom Interviews Best Selling Author Debra Jones on “Open for Business”

Her unique coaching style empowers her clients to find the courage within to close the gap between the life they are living now to a life filled with true joy, well-being and purpose.

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Photo by Tom Pennington/Getty Images
Photo by Tom Pennington/Getty Images
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Advertising Isn’t An Expense; It’s An Investment!

The most important rules to remember — customers buy benefits. Your advertising must solve their problem or benefit them in some way.

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Spencer Platt/Getty Images
Spencer Platt/Getty Images
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Is Your Business Operation, “As Advertised?”

We’ve all seen or heard the term, “As Advertised.” To the customer that means I expect you to deliver on everything you said in your ad.

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Realtors are always on the lookout for that Ideal Customer  (Photo by Joe Raedle/Getty Images)
Realtors are always on the lookout for that Ideal Customer (Photo by Joe Raedle/Getty Images)
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How to Bring in The Business in 2013, Pt. 2 of 5

When we say the word “customer” we are generally speaking of someone willing to exchange money for the products and services you provide. But not all customers are created equal.

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