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Photo by Tom Pennington/Getty Images
Photo by Tom Pennington/Getty Images
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Advertising Isn’t An Expense; It’s An Investment!

By Tom Egelhoff 4 weeks ago

The most important rules to remember — customers buy benefits. Your advertising must solve their problem or benefit them in some way.

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Category: AM 1450 Exclusive, Business, Commentary, Economy, Investment, Money, Opinion, Radio, Small Business Help, Television, Tom's Opinion Tags: , , , , , , , ,
Spencer Platt/Getty Images
Spencer Platt/Getty Images
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Is “Bitcoin” The New Digital Gold?

By Tom Egelhoff April 8, 2013

The conspiracy folk’s dreams may have been answered with bitcoin. It has a lot of positives they will surely like.

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Category: AM 1450 Exclusive, Business, Commentary, Consumer Advice, Economy, Finances, Investment, Money, Opinion, Politics, Taxes, Tom's Opinion Tags: , , , ,
Photo by Flikr InSapphoWeTrust's photostream
Photo by Flikr InSapphoWeTrust's photostream
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Build a Stronger Business With The “Cheers” Theme Song

By Tom Egelhoff July 9, 2012

Listening to the Cheers theme again, I wondered if Portnoy and Angelo realized they were also writing some pretty insightful business pointers. Follow their lyrics below and see if you agree with me.

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Category: AM 1450 Exclusive, Business, Economy, Money, Tom's Opinion Tags: , , , , , ,
Tom Egelhoff, Host of "Open for Business" Saturday 11-2 PM
Tom Egelhoff, Host of "Open for Business" Saturday 11-2 PM
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Business Question for Tom: When Should a New Business Begin Advertising?

By Tom Egelhoff June 18, 2012

Tom, I want to know, is it necessary to do advertising, promotion at the inception of the company? Or, afterwards, when the company starts making profits???

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Category: Advice, Business, Economy, Newsletter, Open for Business, Tom's Opinion Tags: , , ,

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