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SAN FRANCISCO, CA - SEPTEMBER 22:  Oracle CEO Larry Ellison delivers a keynote address during the 2013 Oracle Open World conference on September 22, 2013 in San Francisco, California. Ellison kicked off the week-long Oracle Open World conference that runs through September 26.  (Photo by Justin Sullivan/Getty Images)
SAN FRANCISCO, CA - SEPTEMBER 22: Oracle CEO Larry Ellison delivers a keynote address during the 2013 Oracle Open World conference on September 22, 2013 in San Francisco, California. Ellison kicked off the week-long Oracle Open World conference that runs through September 26. (Photo by Justin Sullivan/Getty Images)
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Who Cares What a CEO Makes?

I guess I somehow missed the rule that says there is supposed to be an “etched in stone” percentage between hourly workers and CEO’s that can’t be violated.

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Flickr Photo from Next Radio
Flickr Photo from Next Radio
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My Favorite Low-Cost Advertising Tips

Stop thinking in terms of cost and start thinking in terms of value. Your competition is trying every way they can think of to reach your customers.

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Photo by Tom Pennington/Getty Images
Photo by Tom Pennington/Getty Images
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Advertising Isn’t An Expense; It’s An Investment!

The most important rules to remember — customers buy benefits. Your advertising must solve their problem or benefit them in some way.

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Advertising must always be an investment; it can never be an expense.  (Photo by Justin Sullivan/Getty Images)
Advertising must always be an investment; it can never be an expense. (Photo by Justin Sullivan/Getty Images)
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Three Advertising Strategies That Will Build a Strong Business

Ever since the first business opened its doors, business owners have been trying to discover the secret that makes advertising work. So, have I finally discovered that secret?

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Photo by Flikr InSapphoWeTrust's photostream
Photo by Flikr InSapphoWeTrust's photostream
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Build a Stronger Business With The “Cheers” Theme Song

Listening to the Cheers theme again, I wondered if Portnoy and Angelo realized they were also writing some pretty insightful business pointers. Follow their lyrics below and see if you agree with me.

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Tom Egelhoff, Host of "Open for Business" Saturday 11-2 PM
Tom Egelhoff, Host of "Open for Business" Saturday 11-2 PM
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Business Question for Tom: When Should a New Business Begin Advertising?

Tom, I want to know, is it necessary to do advertising, promotion at the inception of the company? Or, afterwards, when the company starts making profits???

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(Photo by Dimas Ardian/Getty Images)
(Photo by Dimas Ardian/Getty Images)
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How Much Is A Good Employee Worth?

Payroll is usually the largest expense for most small businesses. While income goes up and down, payroll is a constant. The employee always knows what their check will be while the employer rarely does.

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Student Loans: Is College Worth It.
(Photo by Sara D. Davis/Getty Images)
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Student Loans: Is College Worth It?

"It’s official; student loan debt exceeds debt owed on credit cards for the first time in history. If they have not already passed it, student loans will top $1 Trillion dollars soon. In addition, nearly $100 billion, or 10% of those, are delinquent."

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