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Photo by Tom Pennington/Getty Images
Photo by Tom Pennington/Getty Images
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Advertising Isn’t An Expense; It’s An Investment!

By Tom Egelhoff 4 weeks ago

The most important rules to remember — customers buy benefits. Your advertising must solve their problem or benefit them in some way.

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Category: AM 1450 Exclusive, Business, Commentary, Economy, Investment, Money, Opinion, Radio, Small Business Help, Television, Tom's Opinion Tags: , , , , , , , ,
Advertising must always be an investment; it can never be an expense. (Photo by Justin Sullivan/Getty Images)
Advertising must always be an investment; it can never be an expense. (Photo by Justin Sullivan/Getty Images)
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Three Advertising Strategies That Will Build a Strong Business

By Tom Egelhoff January 16, 2013

Ever since the first business opened its doors, business owners have been trying to discover the secret that makes advertising work. So, have I finally discovered that secret?

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Category: Advice, AM 1450 Exclusive, Business, Commentary, Economy, Investment, Money, Opinion, Small Business Help, Tom's Opinion Tags: , , , , , , , , ,
Photo by Flikr InSapphoWeTrust's photostream
Photo by Flikr InSapphoWeTrust's photostream
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Build a Stronger Business With The “Cheers” Theme Song

By Tom Egelhoff July 9, 2012

Listening to the Cheers theme again, I wondered if Portnoy and Angelo realized they were also writing some pretty insightful business pointers. Follow their lyrics below and see if you agree with me.

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Category: AM 1450 Exclusive, Business, Economy, Money, Tom's Opinion Tags: , , , , , ,
Tom Egelhoff, Host of "Open for Business" Saturday 11-2 PM
Tom Egelhoff, Host of "Open for Business" Saturday 11-2 PM
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Business Question for Tom: When Should a New Business Begin Advertising?

By Tom Egelhoff June 18, 2012

Tom, I want to know, is it necessary to do advertising, promotion at the inception of the company? Or, afterwards, when the company starts making profits???

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Category: Advice, Business, Economy, Newsletter, Open for Business, Tom's Opinion Tags: , , ,
(Photo by Dimas Ardian/Getty Images)
(Photo by Dimas Ardian/Getty Images)
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How Much Is A Good Employee Worth?

By Tom Egelhoff May 31, 2012

Payroll is usually the largest expense for most small businesses. While income goes up and down, payroll is a constant. The employee always knows what their check will be while the employer rarely does.

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Category: Economy, Tom's Opinion Tags: , , , , ,
Student Loans: Is College Worth It.
(Photo by Sara D. Davis/Getty Images)
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Student Loans: Is College Worth It?

By Tom Egelhoff April 30, 2012

"It’s official; student loan debt exceeds debt owed on credit cards for the first time in history. If they have not already passed it, student loans will top $1 Trillion dollars soon. In addition, nearly $100 billion, or 10% of those, are delinquent."

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Category: Business, Economy, Finances, Money, Newsletter, Politics, Taxes, Tom's Opinion Tags: , ,

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