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HESWALL, UNITED KINGDOM - APRIL 18: Labour Party leader Ed Miliband takes questions from the audience after a speech on immigration at Pensby High School on April 18, 2015 in Wirral, Merseyside. The labour leader pledged to stop exploitation of low paid immigrant workers and would create a 100-strong police and Home Office enforcement unit to increase prosecutions and fines against bad employers. (Photo by Christopher Furlong/Getty Images)
HESWALL, UNITED KINGDOM - APRIL 18: Labour Party leader Ed Miliband takes questions from the audience after a speech on immigration at Pensby High School on April 18, 2015 in Wirral, Merseyside. The labour leader pledged to stop exploitation of low paid immigrant workers and would create a 100-strong police and Home Office enforcement unit to increase prosecutions and fines against bad employers. (Photo by Christopher Furlong/Getty Images)
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Oh No! I Have to Give a Speech

Being comfortable with yourself is the first step to getting over your fears. Be confident in what you are saying and thinking. Audiences want you to succeed.

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SAN ANSELMO, CA - MAY 09: The Facebook website is displayed on a laptop computer on May 9, 2011 in San Anselmo, California. An investigation by The Pew Research Center found that Facebook has become a player in the news industry as the popular social media site is driving an increasing amount of traffic to news web sites. (Photo Illustration by Justin Sullivan/Getty Images)
SAN ANSELMO, CA - MAY 09: The Facebook website is displayed on a laptop computer on May 9, 2011 in San Anselmo, California. An investigation by The Pew Research Center found that Facebook has become a player in the news industry as the popular social media site is driving an increasing amount of traffic to news web sites. (Photo Illustration by Justin Sullivan/Getty Images)
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How Do You Feel About Facebook’s Latest Research (?) On You?

Facebook scientists have allegedly been using you as guinea pigs for an experiment to see if they can change your thinking.

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SEATTLE, WA - FEBRUARY 2: Seattle Seahawks fans celebrate while watching the Super Bowl at Fuel, a bar on February 2, 2014 in Seattle, Washington. The Seahawks defeated the Denver Broncos 43-8 in Super Bowl XLVIII.  (Photo by David Ryder/Getty Images)
SEATTLE, WA - FEBRUARY 2: Seattle Seahawks fans celebrate while watching the Super Bowl at Fuel, a bar on February 2, 2014 in Seattle, Washington. The Seahawks defeated the Denver Broncos 43-8 in Super Bowl XLVIII. (Photo by David Ryder/Getty Images)
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I Second That Emotion

We’ve all seen negative ads in political campaigns. Why do they use those kinds of ads? — because they work on an emotional level.

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Flickr Photo from Next Radio
Flickr Photo from Next Radio
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My Favorite Low-Cost Advertising Tips

Stop thinking in terms of cost and start thinking in terms of value. Your competition is trying every way they can think of to reach your customers.

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