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NEW ORLEANS - MARCH 29:  Members of the Story Ville Stompers perform as they 'second line' through Wal-Mart as it re-opens on March 29, 2006 in New Orleans, Louisiana. Hurricane Katrina hit the area seven months ago, closing this store as well as many others.  (Photo by Chris Graythen/Getty Images)
NEW ORLEANS - MARCH 29: Members of the Story Ville Stompers perform as they 'second line' through Wal-Mart as it re-opens on March 29, 2006 in New Orleans, Louisiana. Hurricane Katrina hit the area seven months ago, closing this store as well as many others. (Photo by Chris Graythen/Getty Images)
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Is Your Business a Lie?

No matter what the reasoning, the point is still the same. When you present your image to a customer in the form of advertising it must be an accurate image.

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Tom Egelhoff, Host of "Open for Business"
Tom Egelhoff, Host of "Open for Business"
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Open for Business 11AM – 2PM Saturday

Today's Podcast at 11:30 AM MDT - "How to Compete Against and Beat The Big Box Stores" Listen Live online.

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Author Debra Jones (photo used with permission)
Author Debra Jones (photo used with permission)
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Tom Interviews Best Selling Author Debra Jones on “Open for Business”

Her unique coaching style empowers her clients to find the courage within to close the gap between the life they are living now to a life filled with true joy, well-being and purpose.

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Photo by Tom Pennington/Getty Images
Photo by Tom Pennington/Getty Images
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Advertising Isn’t An Expense; It’s An Investment!

The most important rules to remember — customers buy benefits. Your advertising must solve their problem or benefit them in some way.

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Spencer Platt/Getty Images
Spencer Platt/Getty Images
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Is Your Business Operation, “As Advertised?”

We’ve all seen or heard the term, “As Advertised.” To the customer that means I expect you to deliver on everything you said in your ad.

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(Photo by David Silverman/Getty Images)
(Photo by David Silverman/Getty Images)
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Outsourcing: What to Keep In; What to Send Out

So when you drove up to a McDonald’s in Portland, Oregon the person on the other end of the intercom could be in Portland, Maine. It saved the company money in uniforms and flexible work schedules.

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(Photo by Tom Egelhoff)
(Photo by Tom Egelhoff)
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How Does a Company Stay in Business 100 Years?

This store began operations when Sitting Bull and Crazy Horse were still attacking wagon trains along the Bozeman Trail.

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CHICAGO - OCTOBER 31: United Airlines customer service representative Sue Orlandi, dressed as a vampire, helps customers while as they check-in for their flights at O'Hare Airport on Halloween October 31, 2005 in Chicago, Illinois. (Photo by Scott Olson/Getty Images)
CHICAGO - OCTOBER 31: United Airlines customer service representative Sue Orlandi, dressed as a vampire, helps customers while as they check-in for their flights at O'Hare Airport on Halloween October 31, 2005 in Chicago, Illinois. (Photo by Scott Olson/Getty Images)
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Good Customer Service Has Nothing to Do With The Customer

"Airlines, in my opinion, are clearly defining the “new” meaning of customer service for business in the future. And they are not alone. Many businesses are taking “the customer” out of customer service."

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(Photo by Joe Raedle/Getty Images)
(Photo by Joe Raedle/Getty Images)
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How to Go Out of Business in Four Easy Steps!

In my 40 plus years of business study, I’ve come across some common mistakes that make me scratch my head and really question the decision makers of well known companies and industries. These are not just mistakes that are common to the Gallatin Valley

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