Economy

The price you use has an influence on many facets of your business. Here are just a few to consider:

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My guest this week on "Open for Business" was home staging expert Brandi Cernohlavek, ASPM - ASP Trainer. Brandi was recently honored as the "Home Stager of the Year" out of 22,0000 home stagers across the country.

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Smart business owners are also proficient at spotting trends and using that information to stay ahead of the competition. How do these business leaders do it?

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We brought one of the stores’ ads with us, and asked one of the clerks about the sale that had caught my wife’s eye. The employee looked at her like a deer caught in headlights.

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Ever since the first business opened its doors, business owners have been trying to discover the secret that makes advertising work. So, have I finally discovered that secret?

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“Am I going to wait for a federal bailout; or will I bail myself out?”

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In his book 'A Random Walk Through Wall Street,' economist Burton Malkiel famously declared that "a blindfolded monkey throwing darts" would able to pick stocks just as well as the professionals.

His theory has been tested over the years, with mixed results. But new evidence out of England suggests that it is cats, not monkeys, that all money managers should be measured against.

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Of the following three phrases, “50% Off,” “Half Off,” or “Buy One; Get One Free,” which one do you think would be the most effective?

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Mistakes in advertising can be costly to small business. For this reason, many businesses decide either not to advertise at all, or to be very conservative with their ads.

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When we say the word “customer” we are generally speaking of someone willing to exchange money for the products and services you provide. But not all customers are created equal.

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