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Economy

Economy

Fiscal Cliff: What it is and why you should care.
(Photo by Tim Boyle/Getty Images)
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Are You Headed Toward the 2013 Fiscal Cliff?

Our leaders are dealing with unfathomable amounts of money. We are truly in uncharted territory. Much of the fate of the world depends on what we do in the next few months and our leaders are playing politics instead of taking care of business.

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Spot marketing trends by looking at economic indicators.
(Photo by Chris Hondros/Getty Images)
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How to Spot Small Business Marketing Trends Before They Happen

Reading about your industry will only keep you informed about what is on the surface. You need to examine the things that affect your industry as well.

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Build more profit into your small business by doing more with fewer customers.
(Photo by Kevork Djansezian/Getty Images)
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Build More Profit Into Your Small Business by Doing Less

What are the things that make the most profit, not the most money — the most profit? If any of the products or services you offer are not profitable, then they need to go.

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(Photo by Alex Wong/Getty Images)
(Photo by Alex Wong/Getty Images)
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QE3 – What Is It and Why Should I Care?

In my opinion, Ben Bernanke is in a race against time. Can he borrow and spend money fast enough to outrun the recession? And, can he do it before investors and buyers start to lose confidence in the dollar?

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Bread And Butter 2012 Street Fashion Trade Fair
(Photo by Sean Gallup/Getty Images)
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How to Take Customers Off Automatic Pilot

I begin to wonder how another grocery, retailer or variety store would go about changing this automatic lifestyle my wife and I created? After all, it’s not like we hadn’t seen advertisements for other retailers, restaurants or grocery stores.

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(Photo by Oli Scarff/Getty Images)
(Photo by Oli Scarff/Getty Images)
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Are you Banked, Under Banked or Unbanked?

In order to meet imposed restrictions banks are faced with escalating costs that lead to higher minimum balances and additional fees to consumers. Write too many checks and pay a fee; too few and pay a fee.

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Monica Mehta On Entrepreneurs – Open for Business Saturday 9/22

Monica Mehta is an investor, author, and small business expert with 15 years of experience operating multi-million dollar consumer businesses and advising hundreds of entrepreneurs.

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(Photo by Keystone/Getty Images)
(Photo by Keystone/Getty Images)
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Is Your Idea Sellable?

Many potential business owners fail before they even begin due to perceived inadequacies. There are hundreds of entrepreneurs who started very successful businesses with little or no education or finances.

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(Photo by Ben Kilpatrick - Flickr)
(Photo by Ben Kilpatrick - Flickr)
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How to Advertise a Small Business When a Business Card Is All You Have

There is no more powerful marketing and advertising tool available at any price than the ordinary business card. Never underestimate the value of your business card as a business-building tool.

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(Photo by Sean Gallup/Getty Images)
(Photo by Sean Gallup/Getty Images)
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Are You Connecting With Your Customers? Try Blogging.

On average, web sites with blogs get about 7 times more traffic than web sites that don’t have blogs.

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