Mistakes in advertising can be costly to small business. For this reason, many businesses decide either not to advertise at all, or to be very conservative with their ads.
When we say the word “customer” we are generally speaking of someone willing to exchange money for the products and services you provide. But not all customers are created equal.
There are two types of products – tangible and intangible. Although each of the two might result in a satisfied customer, how to marketing and advertise each one are vastly different.
It is easier to cut waste 2% than to increase sales by the same number. The continued operation of the business is critical to both the owner and the employee.
Tomorrow morning, when you open the door to your business, one of two things will happen. Either it will be another successful day, or it will be your last day of business.
Since online sales are steadily increasing as more and more consumers are buying online each year, why not create a day just for them? Did it work? Not all that well in the beginning.
Reading about your industry will only keep you informed about what is on the surface. You need to examine the things that affect your industry as well.
There is no more powerful marketing and advertising tool available at any price than the ordinary business card. Never underestimate the value of your business card as a business-building tool.