investment

Stop thinking in terms of cost and start thinking in terms of value. Your competition is trying every way they can think of to reach your customers.

One of the biggest challenges any small business faces is finding the financing to get the business off the ground.

Are you underwater? Spending more than you make? Then every dollar of debt you can retire is the same as getting a raise.

Is the gap between the rich and poor getting wider? Or, are more people getting smarter and moving out of the lower and middle classes?

The most important rules to remember — customers buy benefits. Your advertising must solve their problem or benefit them in some way.

The conspiracy folk’s dreams may have been answered with bitcoin. It has a lot of positives they will surely like.

Listening to the Cheers theme again, I wondered if Portnoy and Angelo realized they were also writing some pretty insightful business pointers. Follow their lyrics below and see if you agree with me.

Tom, I want to know, is it necessary to do advertising, promotion at the inception of the company? Or, afterwards, when the company starts making profits???