customer

Most business experts agree that it costs a business six times more to attract a new customer than retaining a current one. In Montana that may not be true.

[Podcast] My 25 Favorite Low Cost Small Business Advertising Tips

Some ads pull more customers than others and the purpose of this article is to show you some ways to make that happen.

We’ve all heard the old saying, “Nothing happens until someone sells something.” To many people that statement implies some form of coercion or manipulation.

Ever since the first business opened its doors, business owners have been trying to discover the secret that makes advertising work. So, have I finally discovered that secret?

When we say the word “customer” we are generally speaking of someone willing to exchange money for the products and services you provide. But not all customers are created equal.

Salespeople usually receive some combination of salary and/or commission. However, the amounts and percentages can differ based on customer traffic, pricing of the products or services, and the time involved in making the sale.

In a head-snapping about-face, Verizon Wireless has dropped the $2 monthly fee it planned to impose on some of its customers.