It's incredibly easy. Parts of Montana are already a tinderbox for so many topics - housing, urban camping, politics, cost of living, etc. Throw in a chain restaurant with a significant political, religious, and social slant and you've got yourself an old fashioned screaming match.
In case you didn't hear, there is a popular rumor going around that Chick-fil-A is coming to Bozeman. In fact, there is even talk about a proposed location.