Friday Fun Facts About AdvertisingFriday Fun Facts About AdvertisingUnless you go completely off the grid there is no way of escaping advertising in our 24/7/356 sound bite world.Tom EgelhoffTom Egelhoff
Why Do You Buy The Things You Buy?Why Do You Buy The Things You Buy?Have you ever seen someone wearing something and you wonder to yourself, “Why on earth did they buy that?”Tom EgelhoffTom Egelhoff
Is Your Business a Lie?Is Your Business a Lie?No matter what the reasoning, the point is still the same. When you present your image to a customer in the form of advertising it must be an accurate image.Tom EgelhoffTom Egelhoff
Customer Trust Equals Business SuccessCustomer Trust Equals Business SuccessOne of the biggest reason customers cite as the reason they shop where they do is because they felt a “trust and confidence” in that business.Tom EgelhoffTom Egelhoff
How To Turn Offers Into SalesHow To Turn Offers Into SalesWhich of the following offers would pull the most traffic to your business? “Half-Off”, “Buy One, Get One Free” or “50% OFF”?Tom EgelhoffTom Egelhoff
Six Things To Think About Before You AdvertiseSix Things To Think About Before You AdvertiseAre you getting the best bang for your advertising buck? Good advertising starts with good information.Tom EgelhoffTom Egelhoff
How to Market to the College CrowdHow to Market to the College Crowd A wise college professor of mine once said, “To catch a tiger; learn the ways of a tiger.” Tom EgelhoffTom Egelhoff
My Favorite Low-Cost Advertising TipsMy Favorite Low-Cost Advertising TipsStop thinking in terms of cost and start thinking in terms of value. Your competition is trying every way they can think of to reach your customers.Tom EgelhoffTom Egelhoff
The Customer Is Always Right? … Coke Learns — Not Always.The Customer Is Always Right? … Coke Learns — Not Always.What’s the most well known brand name in America? Coke!! Hands down. In fact Coke is arguably the best-known brand name in the world.Tom EgelhoffTom Egelhoff
Open for Business 11AM – 2PM SaturdayOpen for Business 11AM – 2PM SaturdayToday's Podcast at 11:30 AM MDT - "How to Compete Against and Beat The Big Box Stores" Listen Live online. Tom EgelhoffTom Egelhoff