Even though today’s voter claims to tune out political ads, the repetition of the ads is key. Tell something often enough and get enough people to repeat it and it becomes fact over the course of a campaign.
Former Speaker of the House Newt Gingrich is officially running for President.
The Republican figure confirmed his long-awaited announcement on Wednesday in a video posted to YouTube, in which he said, "I believe we can return America to hope and opportunity ... There's a much better American future ahead."