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What's the Key to Success? Run Your Small Business Like a Franchise

Tom Egelhoff — Thu, 25 Apr 2013 12:00:54 +0000

I believe that the lessons for any successful business lie in the fundamentals of a successful franchise.

Customers Don't Want To Be Sold; They Want You To Be An Assistant Buyer

Tom Egelhoff — Tue, 12 Mar 2013 12:00:30 +0000

We’ve all heard the old saying, “Nothing happens until someone sells something.” To many people that statement implies some form of coercion or manipulation.

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Is It Time To Hire Your First Employee?

Tom Egelhoff — Mon, 25 Feb 2013 13:00:18 +0000

There comes a time in every business owner’s timeline that the business becomes too big to handle alone. It’s time to think about hiring that first employee.

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Fundamentals: Success Tactics for Tough Times

Tom Egelhoff — Wed, 11 Jul 2012 12:00:22 +0000

Successful businesses teach their employees the fundamentals that allow each transaction to flow through the sales and delivery process, with everyone doing their job seamlessly. It’s also working together as a team.

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Understanding Your Customers Will Improve Your Sales

Tom Egelhoff — Tue, 10 Jul 2012 12:00:14 +0000

New business owners, and many that have been around for a while, often fail to understand, and capitalize, on customer thinking. The customer’s buying process has six basic steps.

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Smart Marketing Can Move Mountains

Tom Egelhoff — Fri, 06 Jul 2012 02:53:51 +0000

Business owners often get so desperate they will accept input from anyone. The most important take away point from this article is to get the advice of people who are qualified to give it.

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Inconvenient Marketing Will Kill Your Bottom Line

Tom Egelhoff — Mon, 11 Jun 2012 12:00:19 +0000

The hardest thing for business owners to do is turn responsibility over to others. No employee is going to give the business the same attention as the owner.

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