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	<title>AM 1450 KMMS - Bozeman&#039;s News Talk Leader &#187; tires</title>
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		<title>When Good Policies Go Bad; Customers Lose &amp; You Lose</title>
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		<pubDate>Fri, 26 Apr 2013 12:00:17 +0000</pubDate>
		<dc:creator>Tom Egelhoff</dc:creator>
				<category><![CDATA[Advice]]></category>
		<category><![CDATA[AM 1450 Exclusive]]></category>
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		<category><![CDATA[management]]></category>
		<category><![CDATA[policies]]></category>
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		<description><![CDATA[Why do we feel we need to create policies? And even more important: Why are they etched in stone with little or no wiggle room?]]></description>
			<content:encoded><![CDATA[<p>Why do we feel we need to create policies? And even more important: Why are they etched in stone with little or no wiggle room?
<p class="more_act text"><a href="http://kmmsam.com/when-good-policies-go-bad-customers-lose-you-lose/" title="When Good Policies Go Bad; Customers Lose &#038; You Lose">Read More</a><em>|</em><a href="http://kmmsam.com/when-good-policies-go-bad-customers-lose-you-lose/#comments_wrap" title="When Good Policies Go Bad; Customers Lose &#038; You Lose">Comment</a></p>
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		<title>If America Is In a Recession — Will You Participate?</title>
		<link>http://kmmsam.com/if-america-is-in-a-recession-will-you-participate/</link>
		<comments>http://kmmsam.com/if-america-is-in-a-recession-will-you-participate/#comments</comments>
		<pubDate>Thu, 14 Mar 2013 12:00:53 +0000</pubDate>
		<dc:creator>Tom Egelhoff</dc:creator>
				<category><![CDATA[Advice]]></category>
		<category><![CDATA[AM 1450 Exclusive]]></category>
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		<category><![CDATA[Economy]]></category>
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		<category><![CDATA[Small Business Help]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Tom's Opinion]]></category>
		<category><![CDATA[ad]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[economic]]></category>
		<category><![CDATA[fear]]></category>
		<category><![CDATA[recession]]></category>
		<category><![CDATA[tires]]></category>
		<category><![CDATA[tom egelhoff]]></category>

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		<description><![CDATA[Over the past 60 years there have been nine recessions. The business community, for some unknown reason, has participated in nearly all of them. Their customers, on the other hand, have chosen to participate in only two.]]></description>
			<content:encoded><![CDATA[<p>Over the past 60 years there have been nine recessions. The business community, for some unknown reason, has participated in nearly all of them. Their customers, on the other hand, have chosen to participate in only two.
<p class="more_act text"><a href="http://kmmsam.com/if-america-is-in-a-recession-will-you-participate/" title="If America Is In a Recession — Will You Participate?">Read More</a><em>|</em><a href="http://kmmsam.com/if-america-is-in-a-recession-will-you-participate/#comments_wrap" title="If America Is In a Recession — Will You Participate?">Comment</a></p>
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		<title>Three Advertising Strategies That Will Build a Strong Business</title>
		<link>http://kmmsam.com/three-advertising-strategies-that-will-build-a-strong-business/</link>
		<comments>http://kmmsam.com/three-advertising-strategies-that-will-build-a-strong-business/#comments</comments>
		<pubDate>Wed, 16 Jan 2013 13:00:07 +0000</pubDate>
		<dc:creator>Tom Egelhoff</dc:creator>
				<category><![CDATA[Advice]]></category>
		<category><![CDATA[AM 1450 Exclusive]]></category>
		<category><![CDATA[Business]]></category>
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		<category><![CDATA[Money]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Small Business Help]]></category>
		<category><![CDATA[Tom's Opinion]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Avis]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[expense]]></category>
		<category><![CDATA[Hertz]]></category>
		<category><![CDATA[hype]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Nissan]]></category>
		<category><![CDATA[tires]]></category>
		<category><![CDATA[tom egelhoff]]></category>

		<guid isPermaLink="false">http://kmmsam.com/?p=111767</guid>
		<description><![CDATA[Ever since the first business opened its doors, business owners have been trying to discover the secret that makes advertising work. So, have I finally discovered that secret? ]]></description>
			<content:encoded><![CDATA[<p>Ever since the first business opened its doors, business owners have been trying to discover the secret that makes advertising work. So, have I finally discovered that secret?
<p class="more_act text"><a href="http://kmmsam.com/three-advertising-strategies-that-will-build-a-strong-business/" title="Three Advertising Strategies That Will Build a Strong Business">Read More</a><em>|</em><a href="http://kmmsam.com/three-advertising-strategies-that-will-build-a-strong-business/#comments_wrap" title="Three Advertising Strategies That Will Build a Strong Business">Comment</a></p>
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	<media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="http://wac.450F.edgecastcdn.net/80450F/kmmsam.com/files/2013/01/159069874.jpg" height="1896" width="3000" /><media:description xmlns:media="http://search.yahoo.com/mrss/">Advertising must always be an investment; it can never be an expense.  (Photo by Justin Sullivan/Getty Images) </media:description>	</item>
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