AM 1450 KMMS - Bozeman's News Talk Leader » small business http://kmmsam.com Tue, 21 May 2013 21:56:36 +0000 en-US hourly 1 http://wordpress.org/?v=3.4.2 What's the Key to Success? Run Your Small Business Like a Franchise http://kmmsam.com/whats-the-key-to-success-run-your-small-business-like-a-franchise/ http://kmmsam.com/whats-the-key-to-success-run-your-small-business-like-a-franchise/#comments Thu, 25 Apr 2013 12:00:54 +0000 Tom Egelhoff http://kmmsam.com/?p=134887 I believe that the lessons for any successful business lie in the fundamentals of a successful franchise.

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]]> http://kmmsam.com/whats-the-key-to-success-run-your-small-business-like-a-franchise/feed/ 0 Photo by Justin Sullivan/Getty Images The Challenge of the Blank Page: What to Write http://kmmsam.com/the-challenge-of-the-blank-page-what-to-write/ http://kmmsam.com/the-challenge-of-the-blank-page-what-to-write/#comments Wed, 24 Apr 2013 12:00:30 +0000 Tom Egelhoff http://kmmsam.com/?p=134854 One of the single hardest tasks a business owner will face is sitting down to create that first ad or brochure copy.

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]]> http://kmmsam.com/the-challenge-of-the-blank-page-what-to-write/feed/ 0 Flickr Photo by alexkerhead Tom's Interview with Jeff Korhan on How to Use Social Media for Business http://kmmsam.com/toms-interview-with-jeff-korhan-on-how-to-use-social-media-for-business/ http://kmmsam.com/toms-interview-with-jeff-korhan-on-how-to-use-social-media-for-business/#comments Tue, 23 Apr 2013 14:14:12 +0000 Tom Egelhoff http://kmmsam.com/?p=134560 Are you using social media for business? If not you might be missing out on big profits. Jeff Korhan, author of "Built-In Social: Essential Social Marketing Practices for Every Small Business" (Wiley, 2013) explains how to increase your bottom line online.

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]]> http://kmmsam.com/toms-interview-with-jeff-korhan-on-how-to-use-social-media-for-business/feed/ 0 Photo by Justin Sullivan/Getty Images How to Build Your Business With Junk Mail http://kmmsam.com/how-to-build-your-business-with-junk-mail/ http://kmmsam.com/how-to-build-your-business-with-junk-mail/#comments Wed, 27 Mar 2013 12:00:16 +0000 Tom Egelhoff http://kmmsam.com/?p=128262 I want to talk about the two main challenges that many small business owners face when beginning a direct mail campaign.

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]]> http://kmmsam.com/how-to-build-your-business-with-junk-mail/feed/ 0 Kevork Djansezian/Getty Images Get A Better Response From Your Small Business Advertising http://kmmsam.com/get-a-better-response-from-your-small-business-advertising/ http://kmmsam.com/get-a-better-response-from-your-small-business-advertising/#comments Wed, 13 Mar 2013 12:00:25 +0000 Tom Egelhoff http://kmmsam.com/?p=125931 Some ads pull more customers than others and the purpose of this article is to show you some ways to make that happen.

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]]> http://kmmsam.com/get-a-better-response-from-your-small-business-advertising/feed/ 0 LOS ANGELES, CA - MARCH 12: A Costco sign is displayed on March 12, 2013 in Los Angeles, California. Costco Wholesale Corp.'s profit beat expectations with a net income for the second quarter that climbed to almost 40 percent. (Photo by Kevork Djansezian/Getty Images) Customers Don't Want To Be Sold; They Want You To Be An Assistant Buyer http://kmmsam.com/customers-dont-want-to-be-sold-they-want-you-to-be-an-assistant-buyer/ http://kmmsam.com/customers-dont-want-to-be-sold-they-want-you-to-be-an-assistant-buyer/#comments Tue, 12 Mar 2013 12:00:30 +0000 Tom Egelhoff http://kmmsam.com/?p=125811 We’ve all heard the old saying, “Nothing happens until someone sells something.” To many people that statement implies some form of coercion or manipulation.

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]]> http://kmmsam.com/customers-dont-want-to-be-sold-they-want-you-to-be-an-assistant-buyer/feed/ 0 Dan Kitwood/Getty Images Social Media Advertising: Big Savings For the Little Guy http://kmmsam.com/social-media-advertising-big-savings-for-the-little-guy/ http://kmmsam.com/social-media-advertising-big-savings-for-the-little-guy/#comments Mon, 11 Mar 2013 12:00:24 +0000 Tom Egelhoff http://kmmsam.com/?p=125624 How does a message about my business work, when it’s fitted between someone’s baby pictures and some other person’s witty sayings? But that’s not the way to use social media to build your business.

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]]> http://kmmsam.com/social-media-advertising-big-savings-for-the-little-guy/feed/ 0 Stephen Lam/Getty Images How to Market Tangible and Intangible Products and Services http://kmmsam.com/how-to-market-tangible-and-intangible-products-and-services/ http://kmmsam.com/how-to-market-tangible-and-intangible-products-and-services/#comments Fri, 28 Dec 2012 13:00:11 +0000 Tom Egelhoff http://kmmsam.com/?p=107495 There are two types of products – tangible and intangible. Although each of the two might result in a satisfied customer, how to marketing and advertise each one are vastly different.

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]]> http://kmmsam.com/how-to-market-tangible-and-intangible-products-and-services/feed/ 0 TV's are products that are tangible the produce intangible emotions. (Photo by Ethan Miller/Getty Images) 50 Things Successful Businesses Do http://kmmsam.com/50-things-successful-businesses-do/ http://kmmsam.com/50-things-successful-businesses-do/#comments Thu, 19 Jul 2012 12:00:59 +0000 Tom Egelhoff http://kmmsam.com/?p=74587 If there is one secret to success in business it’s this, “Find someone who is successfully doing what you want to do — and do what they do.”

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]]> http://kmmsam.com/50-things-successful-businesses-do/feed/ 0 )Photo by Alter1fo Flickr) Fundamentals: Success Tactics for Tough Times http://kmmsam.com/fundamentals-success-tactics-for-tough-times/ http://kmmsam.com/fundamentals-success-tactics-for-tough-times/#comments Wed, 11 Jul 2012 12:00:22 +0000 Tom Egelhoff http://kmmsam.com/?p=73043 Successful businesses teach their employees the fundamentals that allow each transaction to flow through the sales and delivery process, with everyone doing their job seamlessly. It’s also working together as a team.

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]]> http://kmmsam.com/fundamentals-success-tactics-for-tough-times/feed/ 0 (Photo by Jeff Gross/Getty Images) Understanding Your Customers Will Improve Your Sales http://kmmsam.com/understanding-your-customers-will-improve-your-sales/ http://kmmsam.com/understanding-your-customers-will-improve-your-sales/#comments Tue, 10 Jul 2012 12:00:14 +0000 Tom Egelhoff http://kmmsam.com/?p=72846 New business owners, and many that have been around for a while, often fail to understand, and capitalize, on customer thinking. The customer’s buying process has six basic steps.

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]]> http://kmmsam.com/understanding-your-customers-will-improve-your-sales/feed/ 0 Pink's Hot Dogs Las Vegas owner Billy Richardson (L) and his sister Melissa Richardson arrive at the grand opening of Pink's Hot Dogs at the Planet Hollywood Resort & Casino. (Photo by Ethan Miller/Getty Images) Smart Marketing Can Move Mountains http://kmmsam.com/smart-marketing-can-move-mountains/ http://kmmsam.com/smart-marketing-can-move-mountains/#comments Fri, 06 Jul 2012 02:53:51 +0000 Tom Egelhoff http://kmmsam.com/?p=72068 Business owners often get so desperate they will accept input from anyone. The most important take away point from this article is to get the advice of people who are qualified to give it.

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]]> http://kmmsam.com/smart-marketing-can-move-mountains/feed/ 0 A Twister Safe sign for a small family business that specializes in constructing safe rooms stands June 17, 2011 in Neosho, Missouri. A surge of interest in safe rooms has been seen since an F5 tornado tore through Joplin, Missouri in May. (Photo by Julie Denesha/Getty Images) Inconvenient Marketing Will Kill Your Bottom Line http://kmmsam.com/inconvenient-marketing-will-kill-your-bottom-line/ http://kmmsam.com/inconvenient-marketing-will-kill-your-bottom-line/#comments Mon, 11 Jun 2012 12:00:19 +0000 Tom Egelhoff http://kmmsam.com/?p=66750 The hardest thing for business owners to do is turn responsibility over to others. No employee is going to give the business the same attention as the owner.

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]]> http://kmmsam.com/inconvenient-marketing-will-kill-your-bottom-line/feed/ 0 (Getty Images Used with Permission) How to Go Out of Business in Four Easy Steps! http://kmmsam.com/how-to-go-out-of-business-in-four-easy-steps/ http://kmmsam.com/how-to-go-out-of-business-in-four-easy-steps/#comments Tue, 24 Apr 2012 12:00:47 +0000 Tom Egelhoff http://kmmsam.com/?p=57444 In my 40 plus years of business study, I’ve come across some common mistakes that make me scratch my head and really question the decision makers of well known companies and industries. These are not just mistakes that are common to the Gallatin Valley

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]]> http://kmmsam.com/how-to-go-out-of-business-in-four-easy-steps/feed/ 0 (Photo by Joe Raedle/Getty Images)