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(Photo by Michael Webb/Keystone/Getty Images)
(Photo by Michael Webb/Keystone/Getty Images)
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How to Get Customers from Your Competitors

Every contact can mean the difference between a successful business, or ordering a “Going Out of Business” sign.

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preparing to write your marketing plan
When it comes to smart marketing, think Apple. (Photo by Kevork Djansezian/Getty Images)
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Marketing Plan: Homework – The plan before the plan

If I walked into your office and told you that for every dollar you gave me I’d give you a twenty-dollar bill how often would you like to see me?

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(Photo by Ben Kilpatrick - Flickr)
(Photo by Ben Kilpatrick - Flickr)
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How to Advertise a Small Business When a Business Card Is All You Have

There is no more powerful marketing and advertising tool available at any price than the ordinary business card. Never underestimate the value of your business card as a business-building tool.

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(Photo by Spencer Platt/Getty Images)
(Photo by Spencer Platt/Getty Images)
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How to Compensate Sales People and Improve the Bottom Line

Salespeople usually receive some combination of salary and/or commission. However, the amounts and percentages can differ based on customer traffic, pricing of the products or services, and the time involved in making the sale.

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Getty Images
Getty Images
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It’s Good Friday: Sheets are on Sale!

As the host of Open for Business, I am the last person to be critical of capitalism. After all, without it we’d be… Greece? Portugal? But, as a believer in a higher power, I sometimes find myself at odds between my religious and capitalistic beliefs

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shopping
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I Survived Black Friday

The last time we chatted I told you my wife had my Black Friday planned out for me. Boy Howdy!

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