AM 1450 KMMS - Bozeman's News Talk Leader » representative http://kmmsam.com Fri, 17 May 2013 23:20:14 +0000 en-US hourly 1 http://wordpress.org/?v=3.4.2 Advertising Isn't An Expense; It's An Investment! http://kmmsam.com/advertising-isnt-an-expense-its-an-investment/ http://kmmsam.com/advertising-isnt-an-expense-its-an-investment/#comments Tue, 23 Apr 2013 12:00:12 +0000 Tom Egelhoff http://kmmsam.com/?p=134189 The most important rules to remember — customers buy benefits. Your advertising must solve their problem or benefit them in some way.

Read More|Comment

]]> http://kmmsam.com/advertising-isnt-an-expense-its-an-investment/feed/ 0 Photo by Tom Pennington/Getty Images Is Your Business Operation, "As Advertised?" http://kmmsam.com/is-your-business-operation-as-advertised/ http://kmmsam.com/is-your-business-operation-as-advertised/#comments Fri, 01 Mar 2013 13:00:53 +0000 Tom Egelhoff http://kmmsam.com/?p=124196 We’ve all seen or heard the term, “As Advertised.” To the customer that means I expect you to deliver on everything you said in your ad.

Read More|Comment

]]> http://kmmsam.com/is-your-business-operation-as-advertised/feed/ 0 Spencer Platt/Getty Images