Even though today’s voter claims to tune out political ads, the repetition of the ads is key. Tell something often enough and get enough people to repeat it and it becomes fact over the course of a campaign.
BOCA RATON, FL - OCTOBER 22: U.S. President Barack Obama (R) debates with Republican presidential candidate Mitt Romney as moderator Bob Schieffer listens at the Keith C. and Elaine Johnson World Performing Arts Center at Lynn University on October 22, 2012 in Boca Raton, Florida. The focus for the final presidential debate before Election Day on November 6 is foreign policy. (Photo by Joe Raedle/Getty Images)
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