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NEW YORK, NY - FEBRUARY 08: 11 Times Square is viewed on February 8, 2012 in New York City. More than a year after opening in the heart of Manhattan the building remains 60% unoccupied. The skyscraper, which is part of the renovation of the once gritty Times Square, has 1.1 million square feet of office space and cost $950 million to build. (Photo by Spencer Platt/Getty Images)
NEW YORK, NY - FEBRUARY 08: 11 Times Square is viewed on February 8, 2012 in New York City. More than a year after opening in the heart of Manhattan the building remains 60% unoccupied. The skyscraper, which is part of the renovation of the once gritty Times Square, has 1.1 million square feet of office space and cost $950 million to build. (Photo by Spencer Platt/Getty Images)
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Death Spiral: Trying to buy customers

A bargain is only a bargain when it’s a bargain for everyone involved in the sale.

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