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A Twister Safe sign for a small family business that specializes in constructing safe rooms stands June 17, 2011 in Neosho, Missouri. A surge of interest in safe rooms has been seen since an F5 tornado tore through Joplin, Missouri in May. (Photo by Julie Denesha/Getty Images)
A Twister Safe sign for a small family business that specializes in constructing safe rooms stands June 17, 2011 in Neosho, Missouri. A surge of interest in safe rooms has been seen since an F5 tornado tore through Joplin, Missouri in May. (Photo by Julie Denesha/Getty Images)
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Smart Marketing Can Move Mountains

Business owners often get so desperate they will accept input from anyone. The most important take away point from this article is to get the advice of people who are qualified to give it.

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Tom Egelhoff, Host of "Open for Business" Saturday 11-2 PM
Tom Egelhoff, Host of "Open for Business" Saturday 11-2 PM
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Business Question for Tom: When Should a New Business Begin Advertising?

Tom, I want to know, is it necessary to do advertising, promotion at the inception of the company? Or, afterwards, when the company starts making profits???

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(Getty Images Used with Permission)
(Getty Images Used with Permission)
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Inconvenient Marketing Will Kill Your Bottom Line

The hardest thing for business owners to do is turn responsibility over to others. No employee is going to give the business the same attention as the owner.

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