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TV's are products that are tangible the produce intangible emotions.  (Photo by Ethan Miller/Getty Images)
TV's are products that are tangible the produce intangible emotions. (Photo by Ethan Miller/Getty Images)
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How to Market Tangible and Intangible Products and Services

There are two types of products – tangible and intangible. Although each of the two might result in a satisfied customer, how to marketing and advertise each one are vastly different.

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Outgoing Governor Brian Schweitzer (Photo by Alex Wong/Getty Images)
Outgoing Governor Brian Schweitzer (Photo by Alex Wong/Getty Images)
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How Smart Marketing Can Create Jobs In Montana

It is easier to cut waste 2% than to increase sales by the same number. The continued operation of the business is critical to both the owner and the employee.

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Ben Bernanke, Chairman of the Board of Governors of the Federal Reserve System, speaks at a conference examining the recent U.S. recession. (Photo by John Moore/Getty Images)
Ben Bernanke, Chairman of the Board of Governors of the Federal Reserve System, speaks at a conference examining the recent U.S. recession. (Photo by John Moore/Getty Images)
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How to Keep The Doors Open During Tough Times

Tomorrow morning, when you open the door to your business, one of two things will happen. Either it will be another successful day, or it will be your last day of business.

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Cyber Monday Online shopping day
NEW YORK, NY - NOVEMBER 25: Shoppers skip the lines and shop in peace on Black Friday with eBay mobile app while enjoying free treats from the Sweetery food truck - in Herald Square, NYC on November 25, 2011 in New York City. (Photo by Bennett Raglin/Getty Images for eBay)
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Cyber Monday: Fact or Fiction

Since online sales are steadily increasing as more and more consumers are buying online each year, why not create a day just for them? Did it work? Not all that well in the beginning.

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(Photo by Michael Webb/Keystone/Getty Images)
(Photo by Michael Webb/Keystone/Getty Images)
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How to Get Customers from Your Competitors

Every contact can mean the difference between a successful business, or ordering a “Going Out of Business” sign.

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preparing to write your marketing plan
When it comes to smart marketing, think Apple. (Photo by Kevork Djansezian/Getty Images)
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Marketing Plan: Homework – The plan before the plan

If I walked into your office and told you that for every dollar you gave me I’d give you a twenty-dollar bill how often would you like to see me?

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Business Communication Skills are the key to a successful business.
(Photo by Joe Raedle/Getty Images)
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Business Communication Skills: Are They Hearing What You’re Saying?

Communication in the military can save lives; in business it can save the business. When talking to customers, either in marking or advertising, — communication is key.

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(Photo by Ben Kilpatrick - Flickr)
(Photo by Ben Kilpatrick - Flickr)
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How to Advertise a Small Business When a Business Card Is All You Have

There is no more powerful marketing and advertising tool available at any price than the ordinary business card. Never underestimate the value of your business card as a business-building tool.

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(Photo by Alex Wong/Getty Images)
(Photo by Alex Wong/Getty Images)
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Does Your Small Business Have a “Code of Ethics?”

As an entrepreneur, you probably already have a certain ethical business philosophy. While your competitors, on the other hand, may not have any ethics.

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(Photo by Bazstyle | Photography's photostream Flickr)
(Photo by Bazstyle | Photography's photostream Flickr)
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How’s That Logo Workin For Ya?

The biggest mistake I see in logo design it to make it way too complicated. When it comes to graphic design, simple is better.

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