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Justin Sullivan/Getty Images
Justin Sullivan/Getty Images
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Who, What, Where, When And How to Advertise!

If I came into your office and told you that I would give you a twenty-dollar bill for every dollar you gave me… how often would you like to see me?

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Tom Egelhoff Open for Business
Tom Egelhoff Open for Business
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Tom Egelhoff’s Small Business Podcasts

These podcasts are designed to help your small business grow and become more profitable using the tips I will be giving you.

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Advertising must always be an investment; it can never be an expense.  (Photo by Justin Sullivan/Getty Images)
Advertising must always be an investment; it can never be an expense. (Photo by Justin Sullivan/Getty Images)
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Three Advertising Strategies That Will Build a Strong Business

Ever since the first business opened its doors, business owners have been trying to discover the secret that makes advertising work. So, have I finally discovered that secret?

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WASHINGTON - JULY 29: (AFP OUT) U.S. President Barack Obama makes a statement in the Diplomatic Reception Room of the White House July 29, 2011 in Washington, DC. Obama spoke about progress with congressional leadership regarding the ongoing debt ceiling talks. (Photo by Martin H. Simon-Pool/Getty Images)
WASHINGTON - JULY 29: (AFP OUT) U.S. President Barack Obama makes a statement in the Diplomatic Reception Room of the White House July 29, 2011 in Washington, DC. Obama spoke about progress with congressional leadership regarding the ongoing debt ceiling talks. (Photo by Martin H. Simon-Pool/Getty Images)
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How To Create A Recession Proof Business

“Am I going to wait for a federal bailout; or will I bail myself out?”

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Procter & Gamble are experts at building and advertising name brands.  (Photo by Justin Sullivan/Getty Images)
Procter & Gamble are experts at building and advertising name brands. (Photo by Justin Sullivan/Getty Images)
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How to Bring in The Business in 2013, Pt. 4 of 5

Mistakes in advertising can be costly to small business. For this reason, many businesses decide either not to advertise at all, or to be very conservative with their ads.

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Realtors are always on the lookout for that Ideal Customer  (Photo by Joe Raedle/Getty Images)
Realtors are always on the lookout for that Ideal Customer (Photo by Joe Raedle/Getty Images)
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How to Bring in The Business in 2013, Pt. 2 of 5

When we say the word “customer” we are generally speaking of someone willing to exchange money for the products and services you provide. But not all customers are created equal.

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TV's are products that are tangible the produce intangible emotions.  (Photo by Ethan Miller/Getty Images)
TV's are products that are tangible the produce intangible emotions. (Photo by Ethan Miller/Getty Images)
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How to Market Tangible and Intangible Products and Services

There are two types of products – tangible and intangible. Although each of the two might result in a satisfied customer, how to marketing and advertise each one are vastly different.

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Outgoing Governor Brian Schweitzer (Photo by Alex Wong/Getty Images)
Outgoing Governor Brian Schweitzer (Photo by Alex Wong/Getty Images)
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How Smart Marketing Can Create Jobs In Montana

It is easier to cut waste 2% than to increase sales by the same number. The continued operation of the business is critical to both the owner and the employee.

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Ben Bernanke, Chairman of the Board of Governors of the Federal Reserve System, speaks at a conference examining the recent U.S. recession. (Photo by John Moore/Getty Images)
Ben Bernanke, Chairman of the Board of Governors of the Federal Reserve System, speaks at a conference examining the recent U.S. recession. (Photo by John Moore/Getty Images)
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How to Keep The Doors Open During Tough Times

Tomorrow morning, when you open the door to your business, one of two things will happen. Either it will be another successful day, or it will be your last day of business.

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Cyber Monday Online shopping day
NEW YORK, NY - NOVEMBER 25: Shoppers skip the lines and shop in peace on Black Friday with eBay mobile app while enjoying free treats from the Sweetery food truck - in Herald Square, NYC on November 25, 2011 in New York City. (Photo by Bennett Raglin/Getty Images for eBay)
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Cyber Monday: Fact or Fiction

Since online sales are steadily increasing as more and more consumers are buying online each year, why not create a day just for them? Did it work? Not all that well in the beginning.

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