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Cyber Monday Online shopping day
NEW YORK, NY - NOVEMBER 25: Shoppers skip the lines and shop in peace on Black Friday with eBay mobile app while enjoying free treats from the Sweetery food truck - in Herald Square, NYC on November 25, 2011 in New York City. (Photo by Bennett Raglin/Getty Images for eBay)
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Cyber Monday: Fact or Fiction

By Tom Egelhoff November 26, 2012

Since online sales are steadily increasing as more and more consumers are buying online each year, why not create a day just for them? Did it work? Not all that well in the beginning.

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Category: AM 1450 Exclusive, Business, Christmas, Commentary, Consumer Advice, Economy, Just For Fun, Lifestyle, Money, Tom's Opinion Tags: , , , , ,
(Photo by Michael Webb/Keystone/Getty Images)
(Photo by Michael Webb/Keystone/Getty Images)
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How to Get Customers from Your Competitors

By Tom Egelhoff November 9, 2012

Every contact can mean the difference between a successful business, or ordering a “Going Out of Business” sign.

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Category: Advice, AM 1450 Exclusive, Business, Economy, Finances, Small Business Help, Tom's Opinion Tags: , , , , , , ,
preparing to write your marketing plan
When it comes to smart marketing, think Apple. (Photo by Kevork Djansezian/Getty Images)
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Marketing Plan: Homework – The plan before the plan

By Tom Egelhoff November 1, 2012

If I walked into your office and told you that for every dollar you gave me I’d give you a twenty-dollar bill how often would you like to see me?

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Category: Advice, AM 1450 Exclusive, Business, Economy, Finances, Small Business Help, Tom's Opinion Tags: , , , , , ,
Business Communication Skills are the key to a successful business.
Business Communication Skills are the key to a successful business. (Photo by Joe Raedle/Getty Images)
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Business Communication Skills: Are They Hearing What You’re Saying?

By Tom Egelhoff October 9, 2012

Communication in the military can save lives; in business it can save the business. When talking to customers, either in marking or advertising, — communication is key.

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Category: Advice, AM 1450 Exclusive, Business, Economy, Military, Money, Small Business Help, Tom's Opinion Tags: , , , ,
(Photo by Ben Kilpatrick - Flickr)
(Photo by Ben Kilpatrick - Flickr)
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How to Advertise a Small Business When a Business Card Is All You Have

By Tom Egelhoff September 20, 2012

There is no more powerful marketing and advertising tool available at any price than the ordinary business card. Never underestimate the value of your business card as a business-building tool.

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Category: Advice, AM 1450 Exclusive, Business, Economy, Politics, Small Business Help, Tom's Opinion Tags: , , , , , ,
(Photo by Alex Wong/Getty Images)
(Photo by Alex Wong/Getty Images)
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Does Your Small Business Have a “Code of Ethics?”

By Tom Egelhoff August 21, 2012

As an entrepreneur, you probably already have a certain ethical business philosophy. While your competitors, on the other hand, may not have any ethics.

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Category: Advice, AM 1450 Exclusive, Business, Economy, Military, Small Business Help, Tom's Opinion Tags: , , , , , , ,
(Photo by Bazstyle | Photography's photostream Flickr)
(Photo by Bazstyle | Photography's photostream Flickr)
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How’s That Logo Workin For Ya?

By Tom Egelhoff July 20, 2012

The biggest mistake I see in logo design it to make it way too complicated. When it comes to graphic design, simple is better.

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Category: Advice, AM 1450 Exclusive, Business, Education, Small Business Help, Tom's Opinion Tags: , , , , , ,
)Photo by Alter1fo Flickr)
)Photo by Alter1fo Flickr)
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50 Things Successful Businesses Do

By Tom Egelhoff July 19, 2012

If there is one secret to success in business it’s this, “Find someone who is successfully doing what you want to do — and do what they do.”

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Category: Advice, AM 1450 Exclusive, Business, Economy, Education, Money, Small Business Help, Tom's Opinion Tags: , , , , , , , ,
(Photo by Jeff Gross/Getty Images)
(Photo by Jeff Gross/Getty Images)
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Fundamentals: Success Tactics for Tough Times

By Tom Egelhoff July 11, 2012

Successful businesses teach their employees the fundamentals that allow each transaction to flow through the sales and delivery process, with everyone doing their job seamlessly. It’s also working together as a team.

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Category: Advice, AM 1450 Exclusive, Business, Economy, Money, Tom's Opinion Tags: , , , , , , , ,
Pink's Hot Dogs Las Vegas owner Billy Richardson (L) and his sister Melissa Richardson arrive at the grand opening of Pink's Hot Dogs at the Planet Hollywood Resort & Casino. (Photo by Ethan Miller/Getty Images)
Pink's Hot Dogs Las Vegas owner Billy Richardson (L) and his sister Melissa Richardson arrive at the grand opening of Pink's Hot Dogs at the Planet Hollywood Resort & Casino. (Photo by Ethan Miller/Getty Images)
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Understanding Your Customers Will Improve Your Sales

By Tom Egelhoff July 10, 2012

New business owners, and many that have been around for a while, often fail to understand, and capitalize, on customer thinking. The customer’s buying process has six basic steps.

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Category: AM 1450 Exclusive, Business, Consumer Advice, Economy, Money, Open for Business, Tom's Opinion Tags: , , , , , ,

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