AM 1450 KMMS - Bozeman's News Talk Leader » advertising http://kmmsam.com Thu, 20 Jun 2013 03:05:32 +0000 en-US hourly 1 http://wordpress.org/?v=3.4.2 How to Find Your First Customer http://kmmsam.com/how-to-find-your-first-customer/ http://kmmsam.com/how-to-find-your-first-customer/#comments Tue, 14 May 2013 12:00:52 +0000 Tom Egelhoff http://kmmsam.com/?p=139461 Most business experts agree that it costs a business six times more to attract a new customer than retaining a current one. In Montana that may not be true.

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]]> http://kmmsam.com/how-to-find-your-first-customer/feed/ 0 Flickr Photo by Simone Lovati Recession Ending Tips For Your Small Business http://kmmsam.com/recession-ending-tips-for-your-small-business/ http://kmmsam.com/recession-ending-tips-for-your-small-business/#comments Mon, 13 May 2013 12:00:55 +0000 Tom Egelhoff http://kmmsam.com/?p=139262 It would be great if the recession ends for everyone at the same time; but it just doesn’t work like that.

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]]> http://kmmsam.com/recession-ending-tips-for-your-small-business/feed/ 0 (Photo by Joe Raedle/Getty Images) Tom Interviews Best Selling Author Debra Jones on "Open for Business" http://kmmsam.com/tom-inteviews-best-selling-author-debra-jones-on-open-for-business/ http://kmmsam.com/tom-inteviews-best-selling-author-debra-jones-on-open-for-business/#comments Sun, 05 May 2013 19:23:35 +0000 Tom Egelhoff http://kmmsam.com/?p=137629 Her unique coaching style empowers her clients to find the courage within to close the gap between the life they are living now to a life filled with true joy, well-being and purpose.

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]]> http://kmmsam.com/tom-inteviews-best-selling-author-debra-jones-on-open-for-business/feed/ 0 Author Debra Jones (photo used with permission) The Power of Word-of-Mouth http://kmmsam.com/the-power-of-word-of-mouth/ http://kmmsam.com/the-power-of-word-of-mouth/#comments Thu, 02 May 2013 12:00:12 +0000 Tom Egelhoff http://kmmsam.com/?p=136921 If you asked 100 small business owners to name the most effective form of advertising almost all would say, “Word-of-Mouth.”

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]]> http://kmmsam.com/the-power-of-word-of-mouth/feed/ 0 Michael Webb/Keystone/Getty Images The Challenge of the Blank Page: What to Write http://kmmsam.com/the-challenge-of-the-blank-page-what-to-write/ http://kmmsam.com/the-challenge-of-the-blank-page-what-to-write/#comments Wed, 24 Apr 2013 12:00:30 +0000 Tom Egelhoff http://kmmsam.com/?p=134854 One of the single hardest tasks a business owner will face is sitting down to create that first ad or brochure copy.

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]]> http://kmmsam.com/the-challenge-of-the-blank-page-what-to-write/feed/ 0 Flickr Photo by alexkerhead Advertising Isn't An Expense; It's An Investment! http://kmmsam.com/advertising-isnt-an-expense-its-an-investment/ http://kmmsam.com/advertising-isnt-an-expense-its-an-investment/#comments Tue, 23 Apr 2013 12:00:12 +0000 Tom Egelhoff http://kmmsam.com/?p=134189 The most important rules to remember — customers buy benefits. Your advertising must solve their problem or benefit them in some way.

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]]> http://kmmsam.com/advertising-isnt-an-expense-its-an-investment/feed/ 0 Photo by Tom Pennington/Getty Images [Audio] How to Write, Design and Create a Super Brochure or Mailing Piece http://kmmsam.com/audio-how-to-write-design-and-create-a-super-brochure-or-mailing-piece/ http://kmmsam.com/audio-how-to-write-design-and-create-a-super-brochure-or-mailing-piece/#comments Wed, 10 Apr 2013 15:46:55 +0000 Tom Egelhoff http://kmmsam.com/?p=131548 Step-by-step tips for writing, designing and creating a brochure for your small business that will bring customers in and improve your bottom line.

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]]> http://kmmsam.com/audio-how-to-write-design-and-create-a-super-brochure-or-mailing-piece/feed/ 0 Tom Egelhoff, Host of Open for Business, Saturdays 11AM to 2 PM Mountain Time [Podcast] My 25 Favorite Low Cost, Small Business, Advertising Tips http://kmmsam.com/podcast-my-25-favorite-low-cost-small-business-advertising-tips/ http://kmmsam.com/podcast-my-25-favorite-low-cost-small-business-advertising-tips/#comments Mon, 25 Mar 2013 17:00:43 +0000 Tom Egelhoff http://kmmsam.com/?p=127940 [Podcast] My 25 Favorite Low Cost Small Business Advertising Tips

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]]> http://kmmsam.com/podcast-my-25-favorite-low-cost-small-business-advertising-tips/feed/ 0 Tom Egelhoff, host of "Open for Business" Saturdays 11AM to 2PM Mountain Time. If America Is In a Recession — Will You Participate? http://kmmsam.com/if-america-is-in-a-recession-will-you-participate/ http://kmmsam.com/if-america-is-in-a-recession-will-you-participate/#comments Thu, 14 Mar 2013 12:00:53 +0000 Tom Egelhoff http://kmmsam.com/?p=126248 Over the past 60 years there have been nine recessions. The business community, for some unknown reason, has participated in nearly all of them. Their customers, on the other hand, have chosen to participate in only two.

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]]> http://kmmsam.com/if-america-is-in-a-recession-will-you-participate/feed/ 0 John Moore/Getty Images Get A Better Response From Your Small Business Advertising http://kmmsam.com/get-a-better-response-from-your-small-business-advertising/ http://kmmsam.com/get-a-better-response-from-your-small-business-advertising/#comments Wed, 13 Mar 2013 12:00:25 +0000 Tom Egelhoff http://kmmsam.com/?p=125931 Some ads pull more customers than others and the purpose of this article is to show you some ways to make that happen.

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]]> http://kmmsam.com/get-a-better-response-from-your-small-business-advertising/feed/ 0 LOS ANGELES, CA - MARCH 12: A Costco sign is displayed on March 12, 2013 in Los Angeles, California. Costco Wholesale Corp.'s profit beat expectations with a net income for the second quarter that climbed to almost 40 percent. (Photo by Kevork Djansezian/Getty Images) Is Your Business Operation, "As Advertised?" http://kmmsam.com/is-your-business-operation-as-advertised/ http://kmmsam.com/is-your-business-operation-as-advertised/#comments Fri, 01 Mar 2013 13:00:53 +0000 Tom Egelhoff http://kmmsam.com/?p=124196 We’ve all seen or heard the term, “As Advertised.” To the customer that means I expect you to deliver on everything you said in your ad.

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]]> http://kmmsam.com/is-your-business-operation-as-advertised/feed/ 0 Spencer Platt/Getty Images Who, What, Where, When And How to Advertise! http://kmmsam.com/who-what-where-when-and-how-to-advertise/ http://kmmsam.com/who-what-where-when-and-how-to-advertise/#comments Tue, 26 Feb 2013 13:00:43 +0000 Tom Egelhoff http://kmmsam.com/?p=123563 If I came into your office and told you that I would give you a twenty-dollar bill for every dollar you gave me… how often would you like to see me?

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]]> http://kmmsam.com/who-what-where-when-and-how-to-advertise/feed/ 0 Justin Sullivan/Getty Images Tom Egelhoff's Small Business Podcasts http://kmmsam.com/tom-egelhoffs-small-business-podcasts/ http://kmmsam.com/tom-egelhoffs-small-business-podcasts/#comments Mon, 25 Feb 2013 22:32:19 +0000 Tom Egelhoff http://kmmsam.com/?p=123518 These podcasts are designed to help your small business grow and become more profitable using the tips I will be giving you.

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]]> http://kmmsam.com/tom-egelhoffs-small-business-podcasts/feed/ 0 Tom Egelhoff Open for Business Three Advertising Strategies That Will Build a Strong Business http://kmmsam.com/three-advertising-strategies-that-will-build-a-strong-business/ http://kmmsam.com/three-advertising-strategies-that-will-build-a-strong-business/#comments Wed, 16 Jan 2013 13:00:07 +0000 Tom Egelhoff http://kmmsam.com/?p=111767 Ever since the first business opened its doors, business owners have been trying to discover the secret that makes advertising work. So, have I finally discovered that secret?

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]]> http://kmmsam.com/three-advertising-strategies-that-will-build-a-strong-business/feed/ 0 Advertising must always be an investment; it can never be an expense. (Photo by Justin Sullivan/Getty Images) How To Create A Recession Proof Business http://kmmsam.com/how-to-create-a-recession-proof-business/ http://kmmsam.com/how-to-create-a-recession-proof-business/#comments Tue, 15 Jan 2013 13:00:56 +0000 Tom Egelhoff http://kmmsam.com/?p=111348 “Am I going to wait for a federal bailout; or will I bail myself out?”

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]]> http://kmmsam.com/how-to-create-a-recession-proof-business/feed/ 0 WASHINGTON - JULY 29: (AFP OUT) U.S. President Barack Obama makes a statement in the Diplomatic Reception Room of the White House July 29, 2011 in Washington, DC. Obama spoke about progress with congressional leadership regarding the ongoing debt ceiling talks. (Photo by Martin H. Simon-Pool/Getty Images) How to Bring in The Business in 2013, Pt. 4 of 5 http://kmmsam.com/how-to-bring-in-the-business-in-2013-pt-4-of-5/ http://kmmsam.com/how-to-bring-in-the-business-in-2013-pt-4-of-5/#comments Thu, 10 Jan 2013 13:00:47 +0000 Tom Egelhoff http://kmmsam.com/?p=110124 Mistakes in advertising can be costly to small business. For this reason, many businesses decide either not to advertise at all, or to be very conservative with their ads.

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]]> http://kmmsam.com/how-to-bring-in-the-business-in-2013-pt-4-of-5/feed/ 0 Procter & Gamble are experts at building and advertising name brands. (Photo by Justin Sullivan/Getty Images) How to Bring in The Business in 2013, Pt. 2 of 5 http://kmmsam.com/how-to-bring-in-the-business-in-2013-pt-2-of-5/ http://kmmsam.com/how-to-bring-in-the-business-in-2013-pt-2-of-5/#comments Tue, 08 Jan 2013 13:00:09 +0000 Tom Egelhoff http://kmmsam.com/?p=109482 When we say the word “customer” we are generally speaking of someone willing to exchange money for the products and services you provide. But not all customers are created equal.

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]]> http://kmmsam.com/how-to-bring-in-the-business-in-2013-pt-2-of-5/feed/ 0 Realtors are always on the lookout for that Ideal Customer (Photo by Joe Raedle/Getty Images) How to Market Tangible and Intangible Products and Services http://kmmsam.com/how-to-market-tangible-and-intangible-products-and-services/ http://kmmsam.com/how-to-market-tangible-and-intangible-products-and-services/#comments Fri, 28 Dec 2012 13:00:11 +0000 Tom Egelhoff http://kmmsam.com/?p=107495 There are two types of products – tangible and intangible. Although each of the two might result in a satisfied customer, how to marketing and advertise each one are vastly different.

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]]> http://kmmsam.com/how-to-market-tangible-and-intangible-products-and-services/feed/ 0 TV's are products that are tangible the produce intangible emotions. (Photo by Ethan Miller/Getty Images) How Smart Marketing Can Create Jobs In Montana http://kmmsam.com/how-smart-marketing-can-create-jobs-in-montana/ http://kmmsam.com/how-smart-marketing-can-create-jobs-in-montana/#comments Mon, 17 Dec 2012 13:00:45 +0000 Tom Egelhoff http://kmmsam.com/?p=105301 It is easier to cut waste 2% than to increase sales by the same number. The continued operation of the business is critical to both the owner and the employee.

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]]> http://kmmsam.com/how-smart-marketing-can-create-jobs-in-montana/feed/ 0 Outgoing Governor Brian Schweitzer (Photo by Alex Wong/Getty Images) How to Keep The Doors Open During Tough Times http://kmmsam.com/how-to-keep-the-doors-open-during-tough-times/ http://kmmsam.com/how-to-keep-the-doors-open-during-tough-times/#comments Tue, 27 Nov 2012 13:00:27 +0000 Tom Egelhoff http://kmmsam.com/?p=100777 Tomorrow morning, when you open the door to your business, one of two things will happen. Either it will be another successful day, or it will be your last day of business.

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]]> http://kmmsam.com/how-to-keep-the-doors-open-during-tough-times/feed/ 0 Ben Bernanke, Chairman of the Board of Governors of the Federal Reserve System, speaks at a conference examining the recent U.S. recession. (Photo by John Moore/Getty Images)