AM 1450 KMMS - Bozeman's News Talk Leader » ad http://kmmsam.com Tue, 21 May 2013 22:14:25 +0000 en-US hourly 1 http://wordpress.org/?v=3.4.2 The Challenge of the Blank Page: What to Write http://kmmsam.com/the-challenge-of-the-blank-page-what-to-write/ http://kmmsam.com/the-challenge-of-the-blank-page-what-to-write/#comments Wed, 24 Apr 2013 12:00:30 +0000 Tom Egelhoff http://kmmsam.com/?p=134854 One of the single hardest tasks a business owner will face is sitting down to create that first ad or brochure copy.

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]]> http://kmmsam.com/the-challenge-of-the-blank-page-what-to-write/feed/ 0 Flickr Photo by alexkerhead Advertising Isn't An Expense; It's An Investment! http://kmmsam.com/advertising-isnt-an-expense-its-an-investment/ http://kmmsam.com/advertising-isnt-an-expense-its-an-investment/#comments Tue, 23 Apr 2013 12:00:12 +0000 Tom Egelhoff http://kmmsam.com/?p=134189 The most important rules to remember — customers buy benefits. Your advertising must solve their problem or benefit them in some way.

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]]> http://kmmsam.com/advertising-isnt-an-expense-its-an-investment/feed/ 0 Photo by Tom Pennington/Getty Images If America Is In a Recession — Will You Participate? http://kmmsam.com/if-america-is-in-a-recession-will-you-participate/ http://kmmsam.com/if-america-is-in-a-recession-will-you-participate/#comments Thu, 14 Mar 2013 12:00:53 +0000 Tom Egelhoff http://kmmsam.com/?p=126248 Over the past 60 years there have been nine recessions. The business community, for some unknown reason, has participated in nearly all of them. Their customers, on the other hand, have chosen to participate in only two.

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]]> http://kmmsam.com/if-america-is-in-a-recession-will-you-participate/feed/ 0 John Moore/Getty Images Get A Better Response From Your Small Business Advertising http://kmmsam.com/get-a-better-response-from-your-small-business-advertising/ http://kmmsam.com/get-a-better-response-from-your-small-business-advertising/#comments Wed, 13 Mar 2013 12:00:25 +0000 Tom Egelhoff http://kmmsam.com/?p=125931 Some ads pull more customers than others and the purpose of this article is to show you some ways to make that happen.

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]]> http://kmmsam.com/get-a-better-response-from-your-small-business-advertising/feed/ 0 LOS ANGELES, CA - MARCH 12: A Costco sign is displayed on March 12, 2013 in Los Angeles, California. Costco Wholesale Corp.'s profit beat expectations with a net income for the second quarter that climbed to almost 40 percent. (Photo by Kevork Djansezian/Getty Images) Is Your Business Operation, "As Advertised?" http://kmmsam.com/is-your-business-operation-as-advertised/ http://kmmsam.com/is-your-business-operation-as-advertised/#comments Fri, 01 Mar 2013 13:00:53 +0000 Tom Egelhoff http://kmmsam.com/?p=124196 We’ve all seen or heard the term, “As Advertised.” To the customer that means I expect you to deliver on everything you said in your ad.

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]]> http://kmmsam.com/is-your-business-operation-as-advertised/feed/ 0 Spencer Platt/Getty Images