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(Photo by Leon Halip/Getty Images)
(Photo by Leon Halip/Getty Images)
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How to Market to the College Crowd

A wise college professor of mine once said, “To catch a tiger; learn the ways of a tiger.”

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Facebook Chairman and CEO Mark Zuckerberg  (Photo by Stephen Lam/Getty Images)
Facebook Chairman and CEO Mark Zuckerberg (Photo by Stephen Lam/Getty Images)
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It Pays To Be A Geek

Remember those geeky kids in high school? The “Big Bang Theory” group that sat together in the back of the lunchroom?

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Flickr Photo by JNFerree
Flickr Photo by JNFerree
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Is Social Media a Part of Your Marketing Plan?

Over 1 billion people on this planet are active users on Facebook. What that means to you is an immense audience for your products and services.

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(Flickr Photo by ColaBoraBora)
(Flickr Photo by ColaBoraBora)
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Is “Crowdfunding” For You?

One of the biggest challenges any small business faces is finding the financing to get the business off the ground.

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Photo by Justin Sullivan/Getty Images
Photo by Justin Sullivan/Getty Images
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Tom’s Interview with Jeff Korhan on How to Use Social Media for Business

Are you using social media for business? If not you might be missing out on big profits. Jeff Korhan, author of "Built-In Social: Essential Social Marketing Practices for Every Small Business" (Wiley, 2013) explains how to increase your bottom line online.

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Photo by Darren Hauck/Getty Images
Photo by Darren Hauck/Getty Images
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Tom’s Opinion: Employee Exploitation

There is no shortage of posts on Facebook, Twitter and others about the so-called “little guy” getting the shaft from their fat cat business owners.

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Kevork Djansezian/Getty Images
Kevork Djansezian/Getty Images
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How to Build Your Business With Junk Mail

I want to talk about the two main challenges that many small business owners face when beginning a direct mail campaign.

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Flickr photo Yuichirock's Photostream
Flickr photo Yuichirock's Photostream
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Do You Have to Be Smart to Own A Smart Phone?

Well it’s official. I’ve joined the 21st century. I finally made the plunge and got my very first smart phone. What did I get? I’m not sure.

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Stephen Lam/Getty Images
Stephen Lam/Getty Images
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Social Media Advertising: Big Savings For the Little Guy

How does a message about my business work, when it’s fitted between someone’s baby pictures and some other person’s witty sayings? But that’s not the way to use social media to build your business.

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Stephen Lam/Getty Images
Stephen Lam/Getty Images
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Cyber Bulling: Can’t We All Just Get Along?

If you are a frequent poster to Facebook or Twitter there is a pretty good chance you’ve been insulted or personally attacked somewhere along the line. This is one of the disadvantages of social networking.

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