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Are you using social media for business? If not you might be missing out on big profits. Jeff Korhan, author of "Built-In Social: Essential Social Marketing Practices for Every Small Business" (Wiley, 2013) explains how to increase your bottom line online.

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There is no shortage of posts on Facebook, Twitter and others about the so-called “little guy” getting the shaft from their fat cat business owners.

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I want to talk about the two main challenges that many small business owners face when beginning a direct mail campaign.

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Well it’s official. I’ve joined the 21st century. I finally made the plunge and got my very first smart phone. What did I get? I’m not sure.

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How does a message about my business work, when it’s fitted between someone’s baby pictures and some other person’s witty sayings? But that’s not the way to use social media to build your business.

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If you are a frequent poster to Facebook or Twitter there is a pretty good chance you’ve been insulted or personally attacked somewhere along the line. This is one of the disadvantages of social networking.

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Since we seem to be unable to deliver mail on Saturdays I shouldn’t be surprised that China can walk in and out of our most secure computer complexes like it was the public library.

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Facebook, LinkedIn, Twitter, smart phones, texting are taking over all forms of known communication. Yet, the lowly bumper sticker still remains.

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What were the ten year economic projections made back in 1995? Did they take into account that three planes were going to kill over 3,000 citizens in 2001?

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Sports bring us a little bit of escapism from our often-humdrum lives. For a couple of hours we can shut out the world and be kids again.

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