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SAN FRANCISCO, CA - MARCH 9: Apple Senior Vice President of Worldwide Marketing Phil Schiller announces the new MacBook during an Apple special event at the Yerba Buena Center for the Arts on March 9, 2015 in San Francisco, California. Apple Inc. is expected to unveil more details on the much anticipated Apple Watch, the tech giant's entry into the rapidly growing wearable technology segment. (Photo by Stephen Lam/Getty Images)
SAN FRANCISCO, CA - MARCH 9: Apple Senior Vice President of Worldwide Marketing Phil Schiller announces the new MacBook during an Apple special event at the Yerba Buena Center for the Arts on March 9, 2015 in San Francisco, California. Apple Inc. is expected to unveil more details on the much anticipated Apple Watch, the tech giant's entry into the rapidly growing wearable technology segment. (Photo by Stephen Lam/Getty Images)
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How to Market, Advertise and Promote Your Business On A Limited Budget

 

Read or Subscribe to all Tom Egelhoff’s Daily Blog Posts by Clicking Here
I spend hours communicating with small business owners all over the world and they have one common concern. My budget won’t allow me to do the kind of advertising I’d like to do.

In years past I

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(Contributed by Steve Frost Images Source ThinkStock)
(Contributed by Steve Frost Images Source ThinkStock)
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Why Do We Elect The People We Elect?

Everyone says they want honest, sincere candidates. People who will tell it like it is. Stand up for their principles and their critics be damned.

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28th October 1946: A member of the Fulham Council Electricity Department demonstrates a radio set at the Electricity and Lighting Company, Fulham. The radio sets and televisions are being sold by London Boroughs. (Photo by Keystone/Getty Images)
28th October 1946: A member of the Fulham Council Electricity Department demonstrates a radio set at the Electricity and Lighting Company, Fulham. The radio sets and televisions are being sold by London Boroughs. (Photo by Keystone/Getty Images)
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Friday Fun Facts About Radio

Talk Radio is an interesting medium. You sit in a room and talk to the walls. If you think it’s easy try it in your car on the way to work.

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NEW YORK - AUGUST 4: Actor John O'Hurley unveils new M&M's made for adults in Grand Central Terminal's Vanderbilt Hall August 4, 2005 in New York City. The new Mega M&M's are 55 percent bigger then the original M&M's. (Photo by Paul Hawthorne/Getty Images)
NEW YORK - AUGUST 4: Actor John O'Hurley unveils new M&M's made for adults in Grand Central Terminal's Vanderbilt Hall August 4, 2005 in New York City. The new Mega M&M's are 55 percent bigger then the original M&M's. (Photo by Paul Hawthorne/Getty Images)
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Do Advertising Slogans Really Sell?

Fill in the blank, “Winston tastes good … _____________?” While that slogan has not been used for nearly 40 years most people can fill in that blank.

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Domestic Abuse
NOMOREorg, YouTube
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Powerful Domestic Violence Super Bowl Ad Will Make You Think

The NFL is continuing its crusade to stop domestic violence.

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Apparently Kid
WNEP, Daily Motion
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2014′s Best Viral Videos Are Must-See Magic

If this is your first time tooling around on the Internet in 2014, you've got a lot to catch up on. It's been an entertaining year in cyberland.

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A Promotional Blimp Carrying The Rolling Stones Lands Before The Press Conference To Announce Their 2002-2003 World Tour May 7, 2002 In New York City's Van Cortlandt Park. (Photo By Keith Bedford/Getty Images)
A Promotional Blimp Carrying The Rolling Stones Lands Before The Press Conference To Announce Their 2002-2003 World Tour May 7, 2002 In New York City's Van Cortlandt Park. (Photo By Keith Bedford/Getty Images)
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Friday Fun Facts About Advertising

Unless you go completely off the grid there is no way of escaping advertising in our 24/7/356 sound bite world.

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SAN FRANCISCO, CA - APRIL 19: A McDonald's employee prepares an order during a one-day hiring event at a McDonald's restaurant on April 19, 2011 in San Francisco, California. Hundreds of job seekers filled out applications and were interviewed at a San Francisco McDonald's restaurant during a one-day nationwide event at the chain as they look to fill 50,000 positions at stores nationwide. (Photo by Justin Sullivan/Getty Images)
SAN FRANCISCO, CA - APRIL 19: A McDonald's employee prepares an order during a one-day hiring event at a McDonald's restaurant on April 19, 2011 in San Francisco, California. Hundreds of job seekers filled out applications and were interviewed at a San Francisco McDonald's restaurant during a one-day nationwide event at the chain as they look to fill 50,000 positions at stores nationwide. (Photo by Justin Sullivan/Getty Images)
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Where Did 15¢ Hamburgers Go?

People use “the value of the dollar” as a justification of higher prices. “A dollar just doesn’t buy what it used to,” they opine. But is that really true?

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REDONDO BEACH, CA - MARCH 6: ABC Radio talk host Sean Hannity does his show live in front of an audience as Talkradio 790 KABC presents the 'Hannitization Tour '03 Sean Hannity Live!' at the Redondo Beach Performing Arts Center on March 6, 2003 in Redondo Beach, California. (Photo by Kevin Winter/Getty Images)
REDONDO BEACH, CA - MARCH 6: ABC Radio talk host Sean Hannity does his show live in front of an audience as Talkradio 790 KABC presents the 'Hannitization Tour '03 Sean Hannity Live!' at the Redondo Beach Performing Arts Center on March 6, 2003 in Redondo Beach, California. (Photo by Kevin Winter/Getty Images)
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Where Does News End And Opinion Begin?

On my show I report business news but I also offer my opinions on that news. I am not a journalist, as some have accused me of being. I am an “opinionist.”

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HANOVER, GERMANY - MARCH 08: A man presents the latest T-Mobile smartphone 'MDA II' at the CeBIT computer fair in the northern German town on March 8, 2006 in Hanover, Germany. The world's largest computer and information technology fair CeBIT runs from March 9 until March 15, 2006. (Photo by Andreas Rentz/Getty Images)
HANOVER, GERMANY - MARCH 08: A man presents the latest T-Mobile smartphone 'MDA II' at the CeBIT computer fair in the northern German town on March 8, 2006 in Hanover, Germany. The world's largest computer and information technology fair CeBIT runs from March 9 until March 15, 2006. (Photo by Andreas Rentz/Getty Images)
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Your Customers Are Electronic, Are You?

Thirty-three percent of small businesses use some form of mobile app according to a 2013 AT&T Small Business Technology Poll

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