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"ShamWow" pitchman Vince Offer (Photo by David Livingston/Getty Images)
"ShamWow" pitchman Vince Offer (Photo by David Livingston/Getty Images)
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How to Bring in The Business in 2013 Pt. 5 of 5

By Tom Egelhoff January 11, 2013

Of the following three phrases, “50% Off,” “Half Off,” or “Buy One; Get One Free,” which one do you think would be the most effective?

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Category: Advice, AM 1450 Exclusive, Bozeman News, Business, Commentary, Economy, Money, Opinion, Small Business Help, Tom's Opinion Tags: , , , , , ,
Procter & Gamble are experts at building and advertising name brands. (Photo by Justin Sullivan/Getty Images)
Procter & Gamble are experts at building and advertising name brands. (Photo by Justin Sullivan/Getty Images)
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How to Bring in The Business in 2013, Pt. 4 of 5

By Tom Egelhoff January 10, 2013

Mistakes in advertising can be costly to small business. For this reason, many businesses decide either not to advertise at all, or to be very conservative with their ads.

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Category: Advice, AM 1450 Exclusive, Business, Commentary, Economy, Education, Lifestyle, Money, Opinion, Small Business Help, Tom's Opinion Tags: , , , , , , , , , , ,
Realtors are always on the lookout for that Ideal Customer (Photo by Joe Raedle/Getty Images)
Realtors are always on the lookout for that Ideal Customer (Photo by Joe Raedle/Getty Images)
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How to Bring in The Business in 2013, Pt. 2 of 5

By Tom Egelhoff January 8, 2013

When we say the word “customer” we are generally speaking of someone willing to exchange money for the products and services you provide. But not all customers are created equal.

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Category: Advice, AM 1450 Exclusive, Business, Commentary, Economy, Money, Opinion, Small Business Help, Tom's Opinion Tags: , , , , ,
Grand Openings are a great way to boost foot traffic to retail locations. Photo by Tony Cecala (Flickr Images)
Grand Openings are a great way to boost foot traffic to retail locations. Photo by Tony Cecala (Flickr Images)
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How to Bring in The Business in 2013, Pt. 1 of 5

By Tom Egelhoff January 7, 2013

In this five part series I’m going to cover a few ideas I’ve picked up from business owners across the nation.

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Category: Advice, AM 1450 Exclusive, Business, Commentary, Economy, Events, Lifestyle, Opinion, Small Business Help, Tom's Opinion Tags: , , , , ,
Reducing employee turnover will increase your bottom line. (Photo by Matt Cardy/Getty Images)
Reducing employee turnover will increase your bottom line. (Photo by Matt Cardy/Getty Images)
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The High Cost of Employee Turnover

By Tom Egelhoff January 3, 2013

Employment should be a win-win for both the employer and employee.

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Category: Advice, AM 1450 Exclusive, Business, Commentary, Economy, Education, Finances, Inspirational, Opinion, Small Business Help, Tom's Opinion Tags: , , , , , ,
TV's are products that are tangible the produce intangible emotions. (Photo by Ethan Miller/Getty Images)
TV's are products that are tangible the produce intangible emotions. (Photo by Ethan Miller/Getty Images)
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How to Market Tangible and Intangible Products and Services

By Tom Egelhoff December 28, 2012

There are two types of products – tangible and intangible. Although each of the two might result in a satisfied customer, how to marketing and advertise each one are vastly different.

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Category: Advice, AM 1450 Exclusive, Bozeman News, Economy, Opinion, Small Business Help, Tom's Opinion Tags: , , , , , ,
Support your Local Merchants during the final shopping days of the Christmas Season. (Photo by Sean Gallup/Getty Images)
Support your Local Merchants during the final shopping days of the Christmas Season. (Photo by Sean Gallup/Getty Images)
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Only Three Days Left to Shop Local

By Tom Egelhoff December 21, 2012

The local business owner not only needs your business during the Christmas shopping season, they need your business throughout the year.

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Category: Advice, AM 1450 Exclusive, Business, Christmas, Commentary, Consumer Advice, Economy, Lifestyle, Money, Opinion, Small Business Help, Tom's Opinion Tags: , , , ,
WASHINGTON - OCTOBER 31: U.S. President George W. Bush signs H.R. 3678, the Internet Tax Freedom Act Amendments Act of 2007 in the Oval Office October 31, 2007 in Washington, DC. The bill will extend certain tax free transactions that take place via the internet. (Photo by Win McNamee/Getty Images)
WASHINGTON - OCTOBER 31: U.S. President George W. Bush signs H.R. 3678, the Internet Tax Freedom Act Amendments Act of 2007 in the Oval Office October 31, 2007 in Washington, DC. The bill will extend certain tax free transactions that take place via the internet. (Photo by Win McNamee/Getty Images)
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Has The Time Come for An Internet Sales Tax?

By Tom Egelhoff December 19, 2012

Polls overwhelmingly show that the rank and file online buyer does not want a sales tax on Internet purchases.

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Category: Advice, AM 1450 Exclusive, Business, Commentary, Consumer Advice, Economy, Government, Money, Opinion, Politics, Small Business Help, Taxes, Tom's Opinion Tags: , , , , ,
Small businesses now have a presence on iPhones, tablets and laptops. (Photo by Justin Sullivan/Getty Images)
Small businesses now have a presence on iPhones, tablets and laptops. (Photo by Justin Sullivan/Getty Images)
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How Local Businesses Can Beat the Big Guys — Online

By Tom Egelhoff December 18, 2012

There are no short cuts or tricks that the search engines have not found or thought of. Do not try to trick the system.

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Category: Advice, AM 1450 Exclusive, Business, Commentary, Economy, Opinion, Radio, Small Business Help, Tom's Opinion Tags: , , , , , ,
Outgoing Governor Brian Schweitzer (Photo by Alex Wong/Getty Images)
Outgoing Governor Brian Schweitzer (Photo by Alex Wong/Getty Images)
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How Smart Marketing Can Create Jobs In Montana

By Tom Egelhoff December 17, 2012

It is easier to cut waste 2% than to increase sales by the same number. The continued operation of the business is critical to both the owner and the employee.

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Category: Advice, AM 1450 Exclusive, Business, Commentary, Consumer Advice, Economy, Opinion, Small Business Help, Tom's Opinion Tags: , , , , , , ,

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