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(Photo by Michael Webb/Keystone/Getty Images)
(Photo by Michael Webb/Keystone/Getty Images)
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How to Get Customers from Your Competitors

Every contact can mean the difference between a successful business, or ordering a “Going Out of Business” sign.

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preparing to write your marketing plan
When it comes to smart marketing, think Apple. (Photo by Kevork Djansezian/Getty Images)
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Marketing Plan: Homework – The plan before the plan

If I walked into your office and told you that for every dollar you gave me I’d give you a twenty-dollar bill how often would you like to see me?

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Proctor & Gamble World Headquarters (Photo by Mike Simons/Getty Images)
Proctor & Gamble World Headquarters (Photo by Mike Simons/Getty Images)
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Four Business Builders Your Company Must Know About

How many people needed a Hula Hoop the day before it came out? Answer: No one. Yet it was a marketing phenomenon and still sells well today.

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It's Your Business: 183 Essential Tips that Will Transform Your Small Business
Tom Egelhoff is Tip # 142 in this new business book.
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Tom Egelhoff Business Tip Included in New Business Book

I am humbled to have my tip (#142) included in the new book from Business Plus Publishing entitled "It's Your Business: 183 Essential Tips That Will Transform Your Small Business"

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Business Communication Skills are the key to a successful business.
Business Communication Skills are the key to a successful business. (Photo by Joe Raedle/Getty Images)
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Business Communication Skills: Are They Hearing What You’re Saying?

Communication in the military can save lives; in business it can save the business. When talking to customers, either in marking or advertising, — communication is key.

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Get Customers Talking About Your Products or Services  (Photo by Bruce Bennett/Getty Images)
Get Customers Talking About Your Products or Services (Photo by Bruce Bennett/Getty Images)
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When Times Are Tough, Get Customers Talking

If you asked 100 small business owners to name the most effective form of advertising almost all would say, “Word-of-Mouth.” One person, referring another person to your business.

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How to get your message out there.
Sean Hannity (Photo by Kevin Winter/Getty Images)
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How Much Should You Spend To Get Your Name Out There?

The most often asked question when picking where to advertise is, “Which one is the cheapest?” That is definitely the wrong question to ask.

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Spot marketing trends by looking at economic indicators.
(Photo by Chris Hondros/Getty Images)
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How to Spot Small Business Marketing Trends Before They Happen

Reading about your industry will only keep you informed about what is on the surface. You need to examine the things that affect your industry as well.

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Build more profit into your small business by doing more with fewer customers.
(Photo by Kevork Djansezian/Getty Images)
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Build More Profit Into Your Small Business by Doing Less

What are the things that make the most profit, not the most money — the most profit? If any of the products or services you offer are not profitable, then they need to go.

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Bread And Butter 2012 Street Fashion Trade Fair
(Photo by Sean Gallup/Getty Images)
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How to Take Customers Off Automatic Pilot

I begin to wonder how another grocery, retailer or variety store would go about changing this automatic lifestyle my wife and I created? After all, it’s not like we hadn’t seen advertisements for other retailers, restaurants or grocery stores.

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