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Increase the bottom line with expense control. (Flickr photo by Casey Serin)
Increase the bottom line with expense control. (Flickr photo by Casey Serin)
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How to Add To The Bottom Line Without Adding to Expenses

As we sit on the brink of financial chaos customers and business owners alike are wondering which we are facing. Will this test make us stronger in the long run or will it completely change the way business is done?

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(Flickr Photo by Nicolas Nova)
(Flickr Photo by Nicolas Nova)
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How Pricing Affects Your Business

The price you use has an influence on many facets of your business. Here are just a few to consider:

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Spotting business trends can greatly improve your bottom line. (Photo by David McNew/Getty Images)
Spotting business trends can greatly improve your bottom line. (Photo by David McNew/Getty Images)
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How to Spot Profitable Small Business Trends

Smart business owners are also proficient at spotting trends and using that information to stay ahead of the competition. How do these business leaders do it?

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Big Cities or Small Cities, Sidewalk Sales always draw a crowd.  (Photo by Michael Nagle/Getty Images)
Big Cities or Small Cities, Sidewalk Sales always draw a crowd. (Photo by Michael Nagle/Getty Images)
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Is Your Business a Lie?

We brought one of the stores’ ads with us, and asked one of the clerks about the sale that had caught my wife’s eye. The employee looked at her like a deer caught in headlights.

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Advertising must always be an investment; it can never be an expense.  (Photo by Justin Sullivan/Getty Images)
Advertising must always be an investment; it can never be an expense. (Photo by Justin Sullivan/Getty Images)
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Three Advertising Strategies That Will Build a Strong Business

Ever since the first business opened its doors, business owners have been trying to discover the secret that makes advertising work. So, have I finally discovered that secret?

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WASHINGTON - JULY 29: (AFP OUT) U.S. President Barack Obama makes a statement in the Diplomatic Reception Room of the White House July 29, 2011 in Washington, DC. Obama spoke about progress with congressional leadership regarding the ongoing debt ceiling talks. (Photo by Martin H. Simon-Pool/Getty Images)
WASHINGTON - JULY 29: (AFP OUT) U.S. President Barack Obama makes a statement in the Diplomatic Reception Room of the White House July 29, 2011 in Washington, DC. Obama spoke about progress with congressional leadership regarding the ongoing debt ceiling talks. (Photo by Martin H. Simon-Pool/Getty Images)
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How To Create A Recession Proof Business

“Am I going to wait for a federal bailout; or will I bail myself out?”

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(Photo by Sam Greenwood/Getty Images)
(Photo by Sam Greenwood/Getty Images)
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How To Get Noticed By The Media

Sooner or later you are going to need to generate some publicity for your business. When that time comes you are going to play a little game with the media.

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"ShamWow" pitchman Vince Offer  (Photo by David Livingston/Getty Images)
"ShamWow" pitchman Vince Offer (Photo by David Livingston/Getty Images)
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How to Bring in The Business in 2013 Pt. 5 of 5

Of the following three phrases, “50% Off,” “Half Off,” or “Buy One; Get One Free,” which one do you think would be the most effective?

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Procter & Gamble are experts at building and advertising name brands.  (Photo by Justin Sullivan/Getty Images)
Procter & Gamble are experts at building and advertising name brands. (Photo by Justin Sullivan/Getty Images)
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How to Bring in The Business in 2013, Pt. 4 of 5

Mistakes in advertising can be costly to small business. For this reason, many businesses decide either not to advertise at all, or to be very conservative with their ads.

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Realtors are always on the lookout for that Ideal Customer  (Photo by Joe Raedle/Getty Images)
Realtors are always on the lookout for that Ideal Customer (Photo by Joe Raedle/Getty Images)
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How to Bring in The Business in 2013, Pt. 2 of 5

When we say the word “customer” we are generally speaking of someone willing to exchange money for the products and services you provide. But not all customers are created equal.

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