AM 1450 KMMS - Bozeman's News Talk Leader » Small Business Help http://kmmsam.com Fri, 24 May 2013 19:59:32 +0000 en-US hourly 1 http://wordpress.org/?v=3.4.2 How to Find Your First Customer http://kmmsam.com/how-to-find-your-first-customer/ http://kmmsam.com/how-to-find-your-first-customer/#comments Tue, 14 May 2013 12:00:52 +0000 Tom Egelhoff http://kmmsam.com/?p=139461 Most business experts agree that it costs a business six times more to attract a new customer than retaining a current one. In Montana that may not be true.

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]]> http://kmmsam.com/how-to-find-your-first-customer/feed/ 0 Flickr Photo by Simone Lovati Recession Ending Tips For Your Small Business http://kmmsam.com/recession-ending-tips-for-your-small-business/ http://kmmsam.com/recession-ending-tips-for-your-small-business/#comments Mon, 13 May 2013 12:00:55 +0000 Tom Egelhoff http://kmmsam.com/?p=139262 It would be great if the recession ends for everyone at the same time; but it just doesn’t work like that.

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]]> http://kmmsam.com/recession-ending-tips-for-your-small-business/feed/ 0 (Photo by Joe Raedle/Getty Images) How to Sell Anything to Anybody Face-to-Face http://kmmsam.com/how-to-sell-anything-to-anybody-face-to-face/ http://kmmsam.com/how-to-sell-anything-to-anybody-face-to-face/#comments Thu, 09 May 2013 12:00:30 +0000 Tom Egelhoff http://kmmsam.com/?p=138516 Selling more profitable items to 20 upscale companies will not increase your workday load; you’ll just be selling higher end products to a more affluent customer.

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]]> http://kmmsam.com/how-to-sell-anything-to-anybody-face-to-face/feed/ 0 Street salesmen Dino Brown, right, sells socks along a street near the Dan Ryan expressway June 19, 2001 in Chicago, IL. Brown, a plumber on disability insurance, says he earns a living from the street sales and has been doing it most of his life. (Photo by Tim Boyle/Getty Images) Small Business Killers: Fear http://kmmsam.com/small-business-killers-fear/ http://kmmsam.com/small-business-killers-fear/#comments Wed, 08 May 2013 12:00:23 +0000 Tom Egelhoff http://kmmsam.com/?p=138205 We all have fears. Some are real; some are imagined. Anyone who’s ever been the target of a job evaluation knows what I’m talking about.

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]]> http://kmmsam.com/small-business-killers-fear/feed/ 0 Photo by Joe Raedle/Getty Images) Building Your Business With a Website http://kmmsam.com/building-your-business-with-a-website/ http://kmmsam.com/building-your-business-with-a-website/#comments Mon, 06 May 2013 12:00:44 +0000 Tom Egelhoff http://kmmsam.com/?p=137654 A successful website is always going to be a work in progress. There are no tricks, tips or shortcuts to high rankings.

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]]> http://kmmsam.com/building-your-business-with-a-website/feed/ 0 Photo Illustration by Justin Sullivan/Getty Images Tom Interviews Best Selling Author Debra Jones on "Open for Business" http://kmmsam.com/tom-inteviews-best-selling-author-debra-jones-on-open-for-business/ http://kmmsam.com/tom-inteviews-best-selling-author-debra-jones-on-open-for-business/#comments Sun, 05 May 2013 19:23:35 +0000 Tom Egelhoff http://kmmsam.com/?p=137629 Her unique coaching style empowers her clients to find the courage within to close the gap between the life they are living now to a life filled with true joy, well-being and purpose.

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]]> http://kmmsam.com/tom-inteviews-best-selling-author-debra-jones-on-open-for-business/feed/ 0 Author Debra Jones (photo used with permission) The Power of Word-of-Mouth http://kmmsam.com/the-power-of-word-of-mouth/ http://kmmsam.com/the-power-of-word-of-mouth/#comments Thu, 02 May 2013 12:00:12 +0000 Tom Egelhoff http://kmmsam.com/?p=136921 If you asked 100 small business owners to name the most effective form of advertising almost all would say, “Word-of-Mouth.”

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]]> http://kmmsam.com/the-power-of-word-of-mouth/feed/ 0 Michael Webb/Keystone/Getty Images How to Hire Summer Help http://kmmsam.com/how-to-hire-summer-help/ http://kmmsam.com/how-to-hire-summer-help/#comments Tue, 30 Apr 2013 12:00:47 +0000 Tom Egelhoff http://kmmsam.com/?p=136092 Higher pay usually attracts better workers. Before you tell me you can’t afford to pay more, consider this.

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]]> http://kmmsam.com/how-to-hire-summer-help/feed/ 0 Photo by Justin Sullivan/Getty Images Do We Really Need An Internet Tax? http://kmmsam.com/do-we-really-need-an-internet-tax/ http://kmmsam.com/do-we-really-need-an-internet-tax/#comments Mon, 29 Apr 2013 12:00:48 +0000 Tom Egelhoff http://kmmsam.com/?p=135814 Assuming online retailers could realize a nice 3% profit after expenses there would be a taxable income of $6.75 billion — hardly a national debt busting amount in a trillion dollar plus economy.

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]]> http://kmmsam.com/do-we-really-need-an-internet-tax/feed/ 0 WASHINGTON, DC - APRIL 23: (L-R) Sen. Lamar Alexander (R-TN), Sen. Mike Enzi (R-WY), Peter Sides of the Robert M. Sides Family Music Center, Sen. Heidi Heitkamp (D-ND) and Senate Majority Whip Richard Durbin (D-IL) participate in a news conference about the Marketplace Fairness Act in the Dirksen Senate Office Building on Capitol Hill April 23, 2013 in Washington, DC. According to the bill's authors, the proposed legislation would provide states with the authority to require out-of-state retailers to collect and remit tax on purchases shipped into the state, allowing brick-and-mortar retailers to compete with online retailers. (Photo by Chip Somodevilla/Getty Images) When Good Policies Go Bad; Customers Lose & You Lose http://kmmsam.com/when-good-policies-go-bad-customers-lose-you-lose/ http://kmmsam.com/when-good-policies-go-bad-customers-lose-you-lose/#comments Fri, 26 Apr 2013 12:00:17 +0000 Tom Egelhoff http://kmmsam.com/?p=134991 Why do we feel we need to create policies? And even more important: Why are they etched in stone with little or no wiggle room?

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]]> http://kmmsam.com/when-good-policies-go-bad-customers-lose-you-lose/feed/ 0 Flickr photo by danxoneil What's the Key to Success? Run Your Small Business Like a Franchise http://kmmsam.com/whats-the-key-to-success-run-your-small-business-like-a-franchise/ http://kmmsam.com/whats-the-key-to-success-run-your-small-business-like-a-franchise/#comments Thu, 25 Apr 2013 12:00:54 +0000 Tom Egelhoff http://kmmsam.com/?p=134887 I believe that the lessons for any successful business lie in the fundamentals of a successful franchise.

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]]> http://kmmsam.com/whats-the-key-to-success-run-your-small-business-like-a-franchise/feed/ 0 Photo by Justin Sullivan/Getty Images Tom's Interview with Jeff Korhan on How to Use Social Media for Business http://kmmsam.com/toms-interview-with-jeff-korhan-on-how-to-use-social-media-for-business/ http://kmmsam.com/toms-interview-with-jeff-korhan-on-how-to-use-social-media-for-business/#comments Tue, 23 Apr 2013 14:14:12 +0000 Tom Egelhoff http://kmmsam.com/?p=134560 Are you using social media for business? If not you might be missing out on big profits. Jeff Korhan, author of "Built-In Social: Essential Social Marketing Practices for Every Small Business" (Wiley, 2013) explains how to increase your bottom line online.

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]]> http://kmmsam.com/toms-interview-with-jeff-korhan-on-how-to-use-social-media-for-business/feed/ 0 Photo by Justin Sullivan/Getty Images Advertising Isn't An Expense; It's An Investment! http://kmmsam.com/advertising-isnt-an-expense-its-an-investment/ http://kmmsam.com/advertising-isnt-an-expense-its-an-investment/#comments Tue, 23 Apr 2013 12:00:12 +0000 Tom Egelhoff http://kmmsam.com/?p=134189 The most important rules to remember — customers buy benefits. Your advertising must solve their problem or benefit them in some way.

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]]> http://kmmsam.com/advertising-isnt-an-expense-its-an-investment/feed/ 0 Photo by Tom Pennington/Getty Images Tom's Opinion: Employee Exploitation http://kmmsam.com/toms-opinion-employee-exploitation/ http://kmmsam.com/toms-opinion-employee-exploitation/#comments Wed, 17 Apr 2013 12:00:51 +0000 Tom Egelhoff http://kmmsam.com/?p=133023 There is no shortage of posts on Facebook, Twitter and others about the so-called “little guy” getting the shaft from their fat cat business owners.

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]]> http://kmmsam.com/toms-opinion-employee-exploitation/feed/ 0 Photo by Darren Hauck/Getty Images The Only Thing We Have to Fear Is …? http://kmmsam.com/the-only-thing-we-have-to-fear-is/ http://kmmsam.com/the-only-thing-we-have-to-fear-is/#comments Thu, 11 Apr 2013 12:00:58 +0000 Tom Egelhoff http://kmmsam.com/?p=131798 As you’re reading this, imagine that I take away everything you have in your life and drop you in the middle of nowhere with nothing.

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]]> http://kmmsam.com/the-only-thing-we-have-to-fear-is/feed/ 0 Fox Photos/Getty Images [Audio] How to Write, Design and Create a Super Brochure or Mailing Piece http://kmmsam.com/audio-how-to-write-design-and-create-a-super-brochure-or-mailing-piece/ http://kmmsam.com/audio-how-to-write-design-and-create-a-super-brochure-or-mailing-piece/#comments Wed, 10 Apr 2013 15:46:55 +0000 Tom Egelhoff http://kmmsam.com/?p=131548 Step-by-step tips for writing, designing and creating a brochure for your small business that will bring customers in and improve your bottom line.

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]]> http://kmmsam.com/audio-how-to-write-design-and-create-a-super-brochure-or-mailing-piece/feed/ 0 Tom Egelhoff, Host of Open for Business, Saturdays 11AM to 2 PM Mountain Time Can You Control Your Future? http://kmmsam.com/can-you-control-your-future/ http://kmmsam.com/can-you-control-your-future/#comments Wed, 10 Apr 2013 12:00:05 +0000 Tom Egelhoff http://kmmsam.com/?p=131387 The history books are filled with entrepreneurs who started with nothing more than an idea and went on to greatness.

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]]> http://kmmsam.com/can-you-control-your-future/feed/ 0 (Flickr Photo by Genn Williams pdx) [Podcast] Downturns: What to Do During Tough Economic Times http://kmmsam.com/podcast-downturns-what-to-do-during-tough-economic-times/ http://kmmsam.com/podcast-downturns-what-to-do-during-tough-economic-times/#comments Mon, 01 Apr 2013 12:00:58 +0000 Tom Egelhoff http://kmmsam.com/?p=129256 Why is Circuit City out of business but Best Buy is still here. Border's Books is gone but Barnes & Nobel are still sending books out the door.

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]]> http://kmmsam.com/podcast-downturns-what-to-do-during-tough-economic-times/feed/ 0 Spencer Platt/Getty Images Happy Anniversary to ME!! http://kmmsam.com/happy-anniversary-to-me/ http://kmmsam.com/happy-anniversary-to-me/#comments Thu, 28 Mar 2013 12:00:42 +0000 Tom Egelhoff http://kmmsam.com/?p=128563 One of the great things about blogging for KMMS, and TownSquare Media, is being allowed to write about anything I wanted to. They really put no restrictions on me other than to be professional.

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]]> http://kmmsam.com/happy-anniversary-to-me/feed/ 0 Tom Egelhoff, Host of "Open for Business," Saturdays 11 AM to 2 PM Mountain Time. How to Build Your Business With Junk Mail http://kmmsam.com/how-to-build-your-business-with-junk-mail/ http://kmmsam.com/how-to-build-your-business-with-junk-mail/#comments Wed, 27 Mar 2013 12:00:16 +0000 Tom Egelhoff http://kmmsam.com/?p=128262 I want to talk about the two main challenges that many small business owners face when beginning a direct mail campaign.

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]]> http://kmmsam.com/how-to-build-your-business-with-junk-mail/feed/ 0 Kevork Djansezian/Getty Images