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Flickr Photo from Next Radio
Flickr Photo from Next Radio
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My Favorite Low-Cost Advertising Tips

Stop thinking in terms of cost and start thinking in terms of value. Your competition is trying every way they can think of to reach your customers.

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(Photo by David McNew/Getty Images)
(Photo by David McNew/Getty Images)
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Hydraulic Fracturing: How It Works and Why It’s Safe

Shane and Pat Montalban joined Tom Egelhoff on his Open for Business Radio Show to talk about the Hydraulic Fracturing process used in oil drilling in Montana and South Dakota.

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(Photo by David Hallett/Getty Images)
(Photo by David Hallett/Getty Images)
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Are We Over Regulated?

There seems to be a fine line between government policies directed at protecting the public and government acting like an overprotective parent.

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(Photo by Vince Caligiuri/Getty Images)
(Photo by Vince Caligiuri/Getty Images)
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Web Sites to Make You Smarter and Better Than You Are

I spend a lot of time searching the net doing show prep and just trying to keep up with the listeners. And that is not always easy. We have some pretty sharp people listening.

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(Photo by Joe Raedle/Getty Images)
(Photo by Joe Raedle/Getty Images)
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Recession Ending Tips For Your Small Business

It would be great if the recession ends for everyone at the same time; but it just doesn’t work like that.

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Author Debra Jones (photo used with permission)
Author Debra Jones (photo used with permission)
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Tom Interviews Best Selling Author Debra Jones on “Open for Business”

Her unique coaching style empowers her clients to find the courage within to close the gap between the life they are living now to a life filled with true joy, well-being and purpose.

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Michael Webb/Keystone/Getty Images
Michael Webb/Keystone/Getty Images
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The Power of Word-of-Mouth

If you asked 100 small business owners to name the most effective form of advertising almost all would say, “Word-of-Mouth.”

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Photo by Bill Pugliano/Getty Images
Photo by Bill Pugliano/Getty Images
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The Power of Radio

Radio has come a long way since Reginald Fessenden’s Christmas Eve, voice and music broadcast to ships at sea, from the shores of Massachusetts in 1906.

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Photo by Tom Pennington/Getty Images
Photo by Tom Pennington/Getty Images
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Advertising Isn’t An Expense; It’s An Investment!

The most important rules to remember — customers buy benefits. Your advertising must solve their problem or benefit them in some way.

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BOSTON, MA - APRIL 17: FBI crime scene investigators stand near an evidence marker on Boylston Street just past Berkeley Street near the scene of the Boston Marathon bombing April 17, 2013 in Boston, Massachusetts. Investigators continue to work the scene of two bomb explosions at the finish line of the marathon that killed 3 people and injured over one hundred more. (Photo by Darren McCollester/Getty Images)
BOSTON, MA - APRIL 17: FBI crime scene investigators stand near an evidence marker on Boylston Street just past Berkeley Street near the scene of the Boston Marathon bombing April 17, 2013 in Boston, Massachusetts. Investigators continue to work the scene of two bomb explosions at the finish line of the marathon that killed 3 people and injured over one hundred more. (Photo by Darren McCollester/Getty Images)
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National Media: Being First or Being Factual?

News is a very competitive environment. We all want the latest and greatest. But shouldn’t getting it right trump reporting it wrong?

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